Life & Style

50 balloons from across Europe will participate in the festival’s next edition, which is held from July 4th to 8th, in the town of Igualada, in the centre of Catalonia. Besides, the European Balloon Festival has renewed its logo after sixteen years and the organisation has created a new website where Facebook and Twitter are linked directly to facilitate interaction between the event and the public.

The Ebro Delta city has recovered part of its Jewish heritage, renovating the old Jewish quarter. In addition, with this initiative, the city wants to attract Jewish tourism which visits Catalonia. Five Catalan municipalities integrated in the 'Jewish Network': Barcelona, Girona, Besalú, Castelló d'Empúries, and Tortosa.

The arrival of foreign tourists with a greater purchasing power increases tourist income in Catalonia by 15% during the first four months of the year, compared to the same period last year. Traditionally Greece was the main destination for Russian citizens on holidays; however, the economic and political crisis the Hellenic country is going through has placed Catalonia on top of the list of Russian tourist priorities.

The initiative is inspired by 'Girona 10'. It lasts from June 8th to the 10th so as to promote the Costa Brava town as a commercial and tourist destination. Blanes s offering hotel nights and menus in restaurants for 12 euros as well as discounts at some local shops of 12%. 90 commercial and service establishments are participating in the initiative, which includes a shopping night.

The Enramades of Arbúcies, a small town near Girona, is one of the oldest traditional celebrations in Catalonia. Each year this event takes place from June 7th to 13th. However, the most spectacular day is the ‘street flower carpet’ championship, which took place last Sunday. The neighbours from each street (including children, youngsters, adults and elders) all work together in this process.

This summer, 87 beaches in Catalonia will display a blue flag recognising their overall quality, safety, environmental-friendliness, and cleanliness. It is one more flag than last year. The Costa Daurada and Ebro Delta got 37 flags and the Costa Brava got 28. Beaches near Barcelona received 22 flags. Catalonia is, after Galicia and the Valencian Community, the Autonomous Community with the highest number of such recognitions. Blue flags are awarded every year by the independent and non-profit Foundation for Environmental Education, in collaboration with the United Nations Agencies for the Environment and Tourism. Spain is the country in the world with the highest number of blue flags.

La Patum is a historical and immensely popular representation, born and derived from the ancient and medieval theatre performances held during the week of Corpus Christi. It is held in Berga, in Central Catalonia and it has been declared by UNESCO as a Masterpiece of Oral and Intangible Heritage of Humanity. 100,000 people expected at Berga for this Corpus Christi Festival.

A selection of wines and cellars from Catalonia have travelled to New York to find new distributors. The event is being held on Tuesday June 5th at The Carriage House, from the Gabarrón Foundation. After New York, the Catalan red, white and cava wines will be displayed in Seattle (October 2012), Dallas (February 2013), and Los Angeles (June 2013).

Top Catalan chef Carme Ruscalleda and her husband Toni Balam run the Sant Pau restaurant in Sant Pol de Mar –near Barcelona- awarded with three Michelin stars. They also own the Sant Pau in Tokyo and the Moments in Barcelona each awarded with one Michelin star. Ruscalleda was raised in a family of farmers and began cooking as a girl. Although she has succeeded in the world of gastronomy, cooking was not her dream as a teenager. In this exclusive interview with CNA Ruscalleda’s eyes shine when she explains how cooking has become her philosophy of life.

Set in the Gothic district, the museum is designed to explain to its visitors the secrets of marihuana and in fact it clearly advocates for the legalization of this drug. In the inauguration day, Duch businessman Ben Dronkers was joined by Virgin owner Richard Branson, who thinks that marihuana can help the country out of the crisis

The world’s most popular short-message network has included Catalan as one of its 28 official languages. Twitter has opened a Catalan ‘translation centre’ to adapt its content. In the first 24h, more people had registered voluntarily than the number of those who did it within the 6 months after the Finnish version was released. Twitter’s CEO had already announced at the 2011 Mobile World Congress, which is held every year in Barcelona, that the company would do it, but he did not specify a date. Wikipedia opened its Catalan version 11 years ago and Youtube incorporated Catalan in early 2011. Catalan is is the world’s 8th language with the most blogs, the 13th most used language in Wikipedia, and the 14th search language in Google.

A group of international bloggers with two million followers are traveling to different regions in Catalonia. These well-known tourist bloggers from the USA, Canada and United Kingdom are explaining their trip experiences through the internet, using the hashtag #catalunyaexperience. The Catalan Tourism Agency (ACT) has come up with the initiative.

The crisis has hit the hospitality and tourism businesses hard. However, new ideas to attract more consumers appear every day. In Vall de Ribes, in central Catalonia, a marketing strategy called ‘Pay what you want’ has begun.

Four days on the Gaudí catwalk and over 230 national and international exhibitors in the Gran Via fairground reaffirmed the convention as the quintessential meeting of the bridal industry worldwide. The Catalan designer Rosa Clarà was chosen another year to open the four days of catwalks at the ‘Pasarela Gaudí Novias’. Exports from Catalan wedding products made the industry generate a turnover of 10% more than in 2010. Currently, the industry is opening to Mexico and China.

The initiative aims to strengthen the Costa Brava brand. ‘Costa Brava Hotels de Luxe’ is looking to create synergies between gastronomy, culture and leisure. The association includes sixteen four and five stars establishments.