Life & Style

A group of international bloggers with two million followers are traveling to different regions in Catalonia. These well-known tourist bloggers from the USA, Canada and United Kingdom are explaining their trip experiences through the internet, using the hashtag #catalunyaexperience. The Catalan Tourism Agency (ACT) has come up with the initiative.

The crisis has hit the hospitality and tourism businesses hard. However, new ideas to attract more consumers appear every day. In Vall de Ribes, in central Catalonia, a marketing strategy called ‘Pay what you want’ has begun.

Four days on the Gaudí catwalk and over 230 national and international exhibitors in the Gran Via fairground reaffirmed the convention as the quintessential meeting of the bridal industry worldwide. The Catalan designer Rosa Clarà was chosen another year to open the four days of catwalks at the ‘Pasarela Gaudí Novias’. Exports from Catalan wedding products made the industry generate a turnover of 10% more than in 2010. Currently, the industry is opening to Mexico and China.

The initiative aims to strengthen the Costa Brava brand. ‘Costa Brava Hotels de Luxe’ is looking to create synergies between gastronomy, culture and leisure. The association includes sixteen four and five stars establishments.

The project, which aims to restore a historic viewing point of the city of Barcelona, was carried out by a group of Catalan architects in 2011. The prize is shared with the project to renovate the banks of the River Ljubljanica, in Ljubljana (Slovenia).

For the second year in a row, ‘Restaurant Magazine’ has awarded ‘El Celler de Can Roca’ the second position in the world’s top restaurant ranking. The Catalan chef Joan Roca runs this restaurant in Girona together with his brothers Josep and Jordi, who take care of wines and desserts respectively. The Roca brothers with their 3 Michelin star restaurant represent Catalan cuisine, after Ferran Adrià decided to close El Bulli last summer and reopen it again in 2014 but turn it into the ‘El Bulli Foundation’. Copenhagen’s ‘Noma’ continues being at the top of the best world restaurant list. The Basque restaurants ‘Mugaritz’ and ‘Arzak’ hold third and eighth positions respectively.

Caviar made in the Catalan Pyrenees, in the Val d’Aran County, is now reaching 11 countries. From this year, the Catalan caviar brand Nacarii is sold in Russia. The business started in 1999, in the Pyrenees mountains, near the French border.

Barcelona is a big city, with a population of 1.6 million inhabitants (its metropolitan area has 4.5 million), living in a small urban area. Consequently, all the traffic and all the local citizens can be annoying for a runner. CNA presents possible routes and some tips for running across the Catalan capital.

Three deputy chefs of what was recognised for consecutive years as the best restaurant in the world, El Bulli, run by the Catalan chef Ferran Adrià, are now set to open their own restaurant on the Costa Brava. It will be called ‘Compartir’, the Catalan verb for ‘to share’. They aim to offer “simple cuisine”, with dishes to share. El Bulli closed its doors last summer, however it will transform itself into elBulli Foundation, a centre to experiment with food, design and senses. It is expected to open in 2014. The three sous-chefs will also collaborate with Adrià’s new project.

RCD Espanyol is the smaller of the two main football clubs in the capital of Catalonia. FC Barcelona’s La Masía football school is famous worldwide, and is where players such as Leo Messi have grown up. However, RCD Espanyol has also its own football school, and traditionally their junior teams were the most promising in the city.

The desserts of El Celler de Can Roca, recognised last year as the second best restaurant in the world and run by the Roca brothers, have been moved into ice-cream business. The Roca brothers have opened ‘Rocambolesc’, an ice-cream shop run by Jordi Roca, the chef patissier of El Celler de Can Roca. The ice-cream shop is in the Catalan city of Girona, where the restaurant is located. William Drew, editor of ‘Restaurant Magazine’, told ACN that good news was coming up for the Roca brothers in the gala recognising the 50 best restaurants in the world, held on April 30th.

Alella offers a unique opportunity to enjoy a wine culture in vineyards just 15 kilometres from Barcelona. One of the smallest and oldest Spanish wine appellations (DO), it is perfectly situated on the Mediterranean coast, protected by the Litoral mountain range. The cellars organise numerous activities for wine tourists of all ages where you can learn how to taste wine, take part in the harvest, find a connection between chocolate and wine or just stroll through the vineyards.

The good quality of the snow, because of significant falls in the last number of weeks, has made ski resort managers believe that Easter might attract many skiers to the slopes, after a poor season. La Molina ski resort, in Cerdanya County, expects to host 10,000 skiers between Thursday April 5th and Monday April 9th.

The Catalan theme park PortAventura opened its doors last weekend for the new season. Despite the crisis, in 2011 the park registered 16% more visitors than in 2010, reaching 3.7 million in total. The park’s CEO, Fernando Aldecoa, has said they expect to reach 4 million visitors this season, which ends just after Halloween. This season, €25 million has been invested in a new rollercoaster called ‘Shambhala’, which will be the tallest in Europe and will reach speeds of 134 km per hour during a fall of 78 metres.

'Ferran Adrià i elBulli. Risc, llibertat i creativitat' ('Ferran Adrià and elBulli. Risk, freedom and creativity') is on show in Barcelona to coincide with the Catalan chef’s 50th's anniversary and is the basis for a future museum in the Costa Brava town of Roses. The exhibition shows a huge number of texts, graphic documents and objects related to the history of the world’s most famous restaurant.