trade

The App Planet at the Mobile World Congress is one of the biggest app events in the world, and the Catalan App companies have taken full advantage of the opportunity to showcase their latest products. Not only this, several Catalan App companies have come together to form the group ‘Catalunya Apps’, in which big and small companies alike have joined in order to survive and compete on the global stage. ‘InQBarna’ had extraordinary success since last year with their Music based app; they have had 700,000 downloads and Apple named the best music app in 2013. Inqbarna isn’t the only large company to commit to ‘Catalunya Apps’; Sixtemia, founded 5 years ago, is on board as well.

A total of 53 companies are present at the ‘Catalonia’ stand that the Catalan Government has set up at the Mobile World Congress (MWC), for “established companies with international sales to newly-created start-ups”. Larger Catalan companies already dispose of their own stand at the MWC, the world’s largest fair in the mobile phone industry, which was launched on Monday in Barcelona for the 9^th consecutive year. Joan Tarradellas, CEO of the public business innovation agency ACCIÓ, highlighted the heterogeneity of the companies present at the ‘Catalonia’ stand, which work on different fields, from developing applications for the biomedical sector to dealing with social networks, urban mobility or ‘smart cities’.

Within a year, Pope Francis’ Twitter account, @Pontifex, has reached 12 million followers while his tweets are 4 times more re-tweeted than the ones of U.S. President Barack Obama. Indeed, each of Pope Francis’ messages generates an average of 6,637 re-tweets, while Obama’s messages are re-tweeted 2,309 times on average. Such data was unveiled on Tuesday at the Mobile World Congress in Barcelona, which is the main international event of cell phone related technologies. After analyzing the Pope’s impact on the digital environment, the study ‘The Internet loves Pope Francis’ concludes that Pope Francis is the world leader with the greatest influence in social networks, above the Dalai Lama or Cristina Kirchner.

Mobile World Congress (MWC), the world’s biggest congress in the mobile phone industry, takes place from today until Thursday in Barcelona. The Catalan capital is hosting this event for the 9th consecutive year. More than 1,800 companies from all over the world showcase their latest products at the event and more than 77,000 visitors are anticipated at the conference centre at Fira Gran Via. Mark Zuckerberg, founder of Facebook and new owner of Whatsapp, will follow today’s earlier speech by Whatsapp founder Jan Koum with his highly anticipated keynote talk. Virginia Rometty, IBM´s CEO and recently pronounced most powerful woman in Business, will also appear as a keynote speaker on Wednesday. Leading mobile phone companies such as Samsung, Sony, Nokia, Huawei, HTC and others are expected to launch their new devices at the exhibition.

Some 1,900 police officers, both from the Catalan Police Force (called Mossos d’Esquadra), and from the local polices of Barcelona and L'Hospitalet de Llobregat (Greater Barcelona), will ensure the safety of the 75,000 visitors expected to attend the Mobile World Congress, the main international event of the mobile-phone-related industry. This trade fair and conference takes place each year in Barcelona and the upcoming edition will run from the 24^th to the 27^th of February. With this safety reinforcement plan, plain-clothed police officers will be deployed in the pavilions of the Mobile World Congress, while the number of uniformed-police patrols will be increased to dissuade pickpockets. Furthermore, there will be more private security guards controlling the premises this year and a dedicated police station where attendees can report any loss or theft will be open all day long.

The Director General of Fira de Barcelona and Executive Vice President of Mobile World Capital Barcelona, Agustí Cordón, presented on Wednesday the initiative ‘Mobile Ready’, a set of activities that will show citizens and tourists in Barcelona the potential transformations of mobile technology on their daily lives. ‘Mobile Ready’ will travel across the main architectural, commercial and entertainment points of the Catalan capital. Moreover, coinciding with the Mobile World Congress, the Fira de Barcelona facilities in Montjuïc will host the event ‘4 Years From Now’, which will bring together international investors and over 1,000 entrepreneurs in the Information and Communication Technology sector.

On Tuesday Catalonia’s education stakeholders – including unions, pedagogic organisations and parent associations – asked the Catalan Executive and Parliament to lead “the boycott” of the Spanish Government’s Education Reform, known as LOMQE. This reform aims to recentralise education powers, foster religion and impose Spanish as a language of instruction in Catalonia. Furthermore, on Monday evening thousands of people demonstrated in front of Catalonia’s High Court (TSJC) in support of the current school model in Catalonia, which is based on the linguistic immersion principle that guarantees the knowledge of both Spanish and Catalan. Political parties, trade unions, cultural associations and teaching organisations were protesting against the TSJC’s recent ruling that imposed a requirement that 25% of a school’s curriculum be taught in Spanish if a single pupil asks for it. The TSJC was interpreting a judgement by the Spanish Supreme Court, framed in a broader offensive against Catalan language.

The management of Barcelona-based Almirall pharmaceutical multinational and trade unions have signed an agreement on Monday, reducing the initially planned number of laid-off employees from 250 to 180. The document, which has mostly been ratified in production and research centres in Greater Barcelona as well as by the marketing network, also provides specific compensations for the workers aged 55 years and over, and the maximum compensations set by the law for the rest of the laid-off staff. According to the General Workers Union (UGT), 30% of the laid-off employees will correspond to voluntary redundancies, which will be proportionally distributed among the different groups of workers.

12 Catalan campsites are now amongst the very best in Europe after receiving the award for ‘Best Camping 2014’, one of the highest existing distinctions for this type of tourist establishments. They were each awarded ‘5 stars’ and are listed in a guide published by Germany’s main Automobile Association (ADAC), read by millions of German and Dutch campers. Seven of the twelve campsites are located in the Province of Girona, on the Costa Brava (north-eastern Catalonia). Invited in the main CMT Tourism Fair in Stuttgart, the directors of the campsites have stated that these distinctions would be instrumental in attracting more campers from Germany, which has a significant number of potential customers.

Barcelona’s next Mobile World Congress, which will take place from the 24^th to the 27^th of February, should be the “best edition ever”, according to the CEO of GSMA and Director of the event, John Hoffman. Indeed, 75,000 visitors are expected to attend the world’s most important fair in the mobile industry, meaning 3,000 more than in February 2013. Besides, so far, five weeks ahead of the opening, the number of online registrations is already 15% higher than last year. The economic impact on the Catalan capital will be an additional income of €356 million and the creation of 7,220 jobs. One of the highlights of this year’s edition will be the participation of Facebook-inventor Mark Zuckerberg, who will give a conference on the 24^th of February.

In the coming weeks, the management of Volkswagen Group should decide where to produce its latest SUV model, designed in the SEAT Technical Centre in Martorell (Greater Barcelona) and featuring two versions, one for the Catalan brand and the other one for Skoda. The President of the SEAT Workers Committee in Martorell, Matias Carnero, argued that the Catalonia-based factory was the most competitive to produce the vehicle. These past weeks, some sources have asserted that Martorell’s main rival, the Skoda plant in the Czech Republic, would ultimately be chosen. Indeed, it is believed that the President of SEAT Jürgen Stackmann hinted at such a fact in several internal meetings. However, Matias Carnero insisted that the Martorell factory had never been completely ruled out.

Fira de Barcelona - the Catalan capital trade fair organisation - expects to end 2013 with revenues of €117.2 million, meaning 10.9 % more than targeted, 1.7 % more than last year and 2.2 % more than in 2011. The institution’s management stressed that such good results came from the “ability to attract major international events”, such as the Mobile World Congress or the EVS27, dedicated to the electric vehicle. The foreign sector already contributes to 50% of the Fira de Barcelona revenues. Indeed, the institution, apart from welcoming professionals from all around the world, has also created other trade fairs in foreign countries and next year it will open new fairs in Qatar or Japan.

Next February, the Mobile World Congress (MWC), the world’s most important event in the mobile industry, will open its doors in Barcelona for the 9^th consecutive year. The major companies in the sector will introduce new products or give conferences on applications designed for many innovative uses. By hosting the fair each year at least until 2018, Barcelona, named Mobile World Capital, is looking to become an international leader in this industry. The city has also created a HUB to develop the sector even further. The 2014 edition of the fair expects to break all records. The Director of the MWC, John Hoffman, stated that 75,000 visitors were expected, meaning 3,000 more than last year. Besides, once the fair will be over, it is estimated the local economy could have gained €340 million from it.

Trade unions and the two associations of municipalities in Catalonia have issued a joint manifesto to protest against the Spanish Government’s Local Administration Reform. This reform recentralises powers and services, reducing the municipalities’ capacities and transferring resources to the Provincial Councils, political bodies associated to Spanish centralism and whose members are not directly-elected. The manifesto criticises the Spanish Government “for not having faced any significant reform of its heavy structure”, despite managing 53% of Spain’s public expenditure. The Spanish Government is also forcing the Autonomous Communities to reduce their services and structures.

Over 4,000 people have visited the 27^th edition of the World Electric Vehicle Symposium (EVS27), which is the main international congress and trade fair in this field. It was held from the 17^th to the 20^th of Novemberin Fira de Barcelona’s Gran Via venue. According to the organisers, this year’s edition which took place in the Catalan capital for the first time was “the most successful” and also “the most international”, with attendees from 58 countries, 1,300 delegates and 232 exhibitors. During the fair, the major brands exhibited their new electric models while the latest technologies for electric vehicles, especially batteries and charging systems, were also on display. Meanwhile, the World Electric Vehicle Association (WEVA) awarded on Wednesday afternoon the E-Visionary Prize, distinguishing Malaga (Spain), Indianapolis (US) and the Japanese Goto islands as the three most sustainable urban environments in the world.