tourism

In the first eleven months of 2013, Catalonia has been the favourite destination in Spain for international visitors. Indeed, 14,838,018 foreign tourists have travelled to Catalonia during this period, meaning 25.8 % of the total number of international visitors in Spain. This represents an increase of 7.4% over the same period in 2012. In November, Catalonia has welcomed 836,654 foreign tourists and has only been surpassed by the Canary Islands (1,073,759). Stays in hotels have also registered an upward trend: they have increased by 8.6% at Spanish level this month and by 4.1% in Catalonia. The majority of these foreign tourists come from France, the UK, and Germany while the number of visitors from Russia and Belgium has also increased significantly.

This Sunday, 800 tourists from the UK landed at Lleida-Alguaire Airport (Western Catalonia) to go skiing in the Pyrenees. The high number of English passengers is mostly due to the commitment of British tour operator Neilson Thomas Cook to the Catalan airport, which will run flights from Manchester, Southampton, Birmingham, Gatwick and Bristol. Until March, 20,000 skiers are expected to land in Lleida, along with 15,000 other visitors, to make the airport’s total number of passengers reach 35,000. Many of them will then cross the border to enjoy ski resorts in Andorra. According to the Catalan Government’s Delegate in the Lleida Province, Ramon Farré, these figures still show that “this airport is far from other airports in Spain which are not so successful”.

Masella has committed itself to night skiing and has now become the resort with the highest number of illuminated ski slopes in the Pyrenees. Last Friday, it lit for the first time 13 slopes, which have a combined length of 10 km and offer 420 meters of vertical drop to skiers. The Catalan Minister for Business and Employment, Felip Puig, who officially opened the slopes, stated that “more winter tourism offers will increase the number of skiers, develop jobs and that it is very important in these times of crisis”. It is important that “private and public companies improve their facilities and thus extend the tourist winter season”, he added. According to the Director of the resort, 500 skiers have already bought the night pass for the entire season.

ICTINEU 3, a scientific submersible designed and build in Catalonia, has entered the water for the very first time in a test dive near Barcelona. For over ten years, particular donations have helped construct this submarine that will be dedicated to “underwater exploration, scientific research and underwater intervention”. This first test was used to verify that all of the submarine’s systems could function underwater, and the next step will be a dive in seawater. ICTINEU 3 was named after the very first air independent and combustion engine driven submarine, ICTINEU 1, which was invented by Figueres’ engineer Narcís Monturiol and dived for the first time in the Catalan capital’s harbour.

Italian Investindustrial has sold 49.9 % of its stake in PortAventura amusement park to KKR, a US investment fund. With this operation Investindustrial has incorporated a long-term partner in the project, while making sure to be the majority shareholder with 50.1 %. The transaction will be effective in January 2014 and is only awaiting regulatory approvals. In the long-term strategy, PortAventura is looking for other agreements to broaden the range of leisure activities and develop further at international level. A few weeks ago it was made public that Investindustrial would join the BCN World project by building and managing 3,000 hotel rooms. Besides, it has been announced that the Cirque du Soleil would give daily shows in PortAventura from the summer of 2014.

As many other cities around the globe, the Catalan capital will end the year with a vibrant street party for the first time ever. The tradition will start in 2013 and it is aiming to become a significant tourist attraction. New Year’s Eve celebrations will be “out of the ordinary”, stated the President of Barcelona’s Tourism Board, Joan Gaspart, during the presentation of the event. “Barcelona deserves, along with the numerous events it hosts each year, to hold something special for the last day of the year, just like many other cities in the world”, he added. The celebrations will be held at Maria Cristina Avenue, in front of Montjuïc’s Magic Fountain. Catalan theatre group ‘La Fura dels Baus’ will be in charge of the staging, featuring an impressive 15-meter-tall human figure.

The 2014 Catalonia Wine Guide has given top marks to the 'Teixar' 2010 (Domènech vineyard-D.O Montsant, Southern Catalonia) and to the cava Brut Gran Reserva 2000 (Enoteca Gramona La Plana, Greater Barcelona), with a 9.77 out of 10 for each of them . These two wines are the very best in Catalonia, according to this year’s guide, which was released along with a new application for smart phones, ‘Guide App'. The guide now offers a variety of information and different concepts accessible via augmented reality technology. With these innovative changes, the guide is looking to introduce Catalan wines to a wider audience, by appealing to young people.

Catalonia’s tourism revenues in October amounted to € 1.25 billion, which is to say 20.5 % more than the same month last year. These latest figures, registered by the Tourist Expenditure Survey (EGATUR), were released by the Spanish Ministry of Industry on Wednesday. The survey confirms Catalonia’s leading position for tourist expenditure in Spain. Indeed, it accounts for 22.8 % of the total Spanish tourism revenues. This October, visitors spent an average of €936 during their stay in Catalonia, meaning a 8.3 % increase compared to October 2012; €132 per day, which represents a 3.7% increase. From January to October 2013, total revenues derived from tourism in Catalonia have amounted to 12.67 billion. The survey stressed that the French market had been the main contributor to the increase in tourist expenditure. 

5 Major Catalan ski resorts launch their season this weekend, on the 23^rd and the 24^th of November: La Molina, Vall de Núria, Vallter, Masella and Baqueira Beret. Thanks to the weather of these past few days, the resorts have been able to advance their opening a week earlier than initially planned. Indeed, the snowfalls have been exceptional for this time of year, ranging between 30 and 100 centimetres. Vallter was the luckiest resort with a snow thickness varying between 90 and 100 centimetres. They will be launching their new season with a party and a new range of mountain activities for all snow sports fans. The final four Catalan resorts are expected to open within the next 10 days.

Emin Capital will buy Barcelona’s Torre Agbar, designed by Jean Nouvel, for €150 million. North-American Hyatt will invest a further €35 million to transform the 145-metre-tall building into one of its grand luxe hotels. Grand Hyatt hotels – the US company’s luxury brand – tend to occupy iconic buildings in the world’s main business cities. The Agbar Tower has become one of the most emblematic buildings of the Catalan capital, with its blue and red lightening and bullet shape imitating a flame. Nouvel’s tower was unveiled in 2005 to host the main headquarters of the water distribution multinational Agbar. The Catalan multinational, which owns the 50,000-square-metre tower, will now look for another building in Barcelona to place the 700 people working in its central offices.

The International Golf Travel Market (IGTM) fair takes place this week in PortAventura, located near Salou and Tarragona, at the Catalan Costa Daurada. By hosting this event, the world’s most important fair in the sector, the Province of Tarragona, and more specifically the Costa Daurada, aims at becoming a favourite destination for golf fans from all over the world. The fair is attended by 350 companies from 65 different countries and 1,400 professionals. The seven golf clubs in the Costa Daurada see the fair as a perfect opportunity to multiply by 3 the number of international tourists within the next two years, reaching up to 100,000 visitors. This type of tourism has a high purchasing power and an all year round season.

Three exhibitions convey the splendour of the city of Girona (in north-eastern Catalonia) during the Middle Ages. The curators of all three exhibitions wished to break away from the notion of “darkness” which is often associated with such times, when these several centuries actually shaped the city’s glorious past. Visitors can get acquainted with 13^th century Jewish doctors or intellectuals, walk down the streets of Medieval Girona, and contemplate masterpieces such as the portrait of Catalan King Peter III. The City Museum, the Museum of Jewish History and the Monastery of Sant Daniel are hosting exhibitions on medieval Girona until the 30^th of March 2014.

The National Art Museum of Catalonia (MNAC) has opened two terraces to its visitors who will enjoy never-seen-before panoramic views over Barcelona city and Montjuïc Mountain. This intervention was part of the investment policy of the museum to increase its revenues. Visitors will pay an entrance fee to access the roof of the ‘Palau Nacional’ while the new available space will also be rented out for concerts and other events. Director of the MNAC Pep Serra explained this initiative would help diversify the uses of the museum and give people a new “reason” to go up to Montjuïc for a visit.

Catalonia is participating in the ‘World Travel Market’ fair in London, with the objective of turning the country into a destination of reference for British tourists, and more precisely of becoming their main destination in Southern Europe and the Mediterranean. Catalonia’s stand focuses on sectors that are usually appealing to British visitors, for instance gastronomy, culture and golfing. Great-Britain has become the second largest tourist market for Catalonia after France. In the first 9 months of the year, 1.4 million tourists from the UK have visited Catalonia, generating €1 billion. The Catalan Government is expecting this trend to consolidate in the years to come.

International tourism keeps growing in Catalonia. The money that each international visitor spends in Catalonia increased by 4.9% in the first 9 months of 2013 and reached €905 per person on average. Furthermore, between January and September, foreigners visiting Catalonia spent 11.9% more than they did in the same period of 2012. According to data released by the Spanish Ministry of Industry, Energy and Tourism, Catalonia has been the main destination in Spain measured by total spending volume during the first 9 months of the year. It is followed by the Balearic Islands, which registered revenue of €9.59 billion (7.5% more than 2012 figures). Valencia (also called Valencian Country) was the fifth Autonomous Community, with €4.24 billion.