catalan culture

The first digital platform to distribute European cinema and television series in Catalan was launched on Friday in Barcelona

Every year on 23rd April, the UNESCO World Book Day, Catalans celebrate their patron saint, Sant Jordi's Day (Saint George). It is one of the Catalans’ most cherished national days, when people give books and red roses to friends and loved ones in celebration of love and literature. Traditionally men used to give a red rose to women and women gave men books in return. But the tradition has evolved and nowadays men and women both give and receive books and roses to each other as well as to friends and even co-workers. This year’s Sant Jordi's Day was an especially sunny day in Catalonia. The streets of Barcelona and all around the country were flooded with books and flower stands, where people lined up to buy books and roses or just stroll around enjoying the magic moment. Like every year hundreds of authors from Catalonia but also from all around the world came to the Catalan capital to sign their books and to join the festive atmosphere. In addition, emblematic buildings such as Gaudi’s Casa Batlló on the famous Passeig de Gracia was decorated with red roses and encouraged visitors to learn about the legend of Sant Jordi.

The festivity of Sant Jordi, one of the most romantic and anticipated days of the year for many Catalans, was a success. Hundreds of thousands of people headed to the streets this Saturday in search of a book and a rose for their loved ones. Barcelona was particularly crowded, but so were the other capitals of Catalonia, Girona, Lleida and Tarragona, and all the small towns and villages of the country. Late in the afternoon, the rain slightly hampered the celebration in parts of the country, especially in the north. Book sellers and florists, however, were satisfied with expected sales of about 1.5 million books and around 5.5 million roses. Sant Jordi was also a great occasion for readers to meet their favourite authors, who took part in different book signings. In Barcelona, where the most famous authors were, but also in other cities, there were long queues for a signature. The bestseller in Catalan was 'La filla del capità Groc', by Víctor Amela.