trade fair

Some 1,900 police officers, both from the Catalan Police Force (called Mossos d’Esquadra), and from the local polices of Barcelona and L'Hospitalet de Llobregat (Greater Barcelona), will ensure the safety of the 75,000 visitors expected to attend the Mobile World Congress, the main international event of the mobile-phone-related industry. This trade fair and conference takes place each year in Barcelona and the upcoming edition will run from the 24^th to the 27^th of February. With this safety reinforcement plan, plain-clothed police officers will be deployed in the pavilions of the Mobile World Congress, while the number of uniformed-police patrols will be increased to dissuade pickpockets. Furthermore, there will be more private security guards controlling the premises this year and a dedicated police station where attendees can report any loss or theft will be open all day long.

The Director General of Fira de Barcelona and Executive Vice President of Mobile World Capital Barcelona, Agustí Cordón, presented on Wednesday the initiative ‘Mobile Ready’, a set of activities that will show citizens and tourists in Barcelona the potential transformations of mobile technology on their daily lives. ‘Mobile Ready’ will travel across the main architectural, commercial and entertainment points of the Catalan capital. Moreover, coinciding with the Mobile World Congress, the Fira de Barcelona facilities in Montjuïc will host the event ‘4 Years From Now’, which will bring together international investors and over 1,000 entrepreneurs in the Information and Communication Technology sector.

12 Catalan campsites are now amongst the very best in Europe after receiving the award for ‘Best Camping 2014’, one of the highest existing distinctions for this type of tourist establishments. They were each awarded ‘5 stars’ and are listed in a guide published by Germany’s main Automobile Association (ADAC), read by millions of German and Dutch campers. Seven of the twelve campsites are located in the Province of Girona, on the Costa Brava (north-eastern Catalonia). Invited in the main CMT Tourism Fair in Stuttgart, the directors of the campsites have stated that these distinctions would be instrumental in attracting more campers from Germany, which has a significant number of potential customers.

Barcelona’s next Mobile World Congress, which will take place from the 24^th to the 27^th of February, should be the “best edition ever”, according to the CEO of GSMA and Director of the event, John Hoffman. Indeed, 75,000 visitors are expected to attend the world’s most important fair in the mobile industry, meaning 3,000 more than in February 2013. Besides, so far, five weeks ahead of the opening, the number of online registrations is already 15% higher than last year. The economic impact on the Catalan capital will be an additional income of €356 million and the creation of 7,220 jobs. One of the highlights of this year’s edition will be the participation of Facebook-inventor Mark Zuckerberg, who will give a conference on the 24^th of February.

Fira de Barcelona - the Catalan capital trade fair organisation - expects to end 2013 with revenues of €117.2 million, meaning 10.9 % more than targeted, 1.7 % more than last year and 2.2 % more than in 2011. The institution’s management stressed that such good results came from the “ability to attract major international events”, such as the Mobile World Congress or the EVS27, dedicated to the electric vehicle. The foreign sector already contributes to 50% of the Fira de Barcelona revenues. Indeed, the institution, apart from welcoming professionals from all around the world, has also created other trade fairs in foreign countries and next year it will open new fairs in Qatar or Japan.

Next February, the Mobile World Congress (MWC), the world’s most important event in the mobile industry, will open its doors in Barcelona for the 9^th consecutive year. The major companies in the sector will introduce new products or give conferences on applications designed for many innovative uses. By hosting the fair each year at least until 2018, Barcelona, named Mobile World Capital, is looking to become an international leader in this industry. The city has also created a HUB to develop the sector even further. The 2014 edition of the fair expects to break all records. The Director of the MWC, John Hoffman, stated that 75,000 visitors were expected, meaning 3,000 more than last year. Besides, once the fair will be over, it is estimated the local economy could have gained €340 million from it.

Over 4,000 people have visited the 27^th edition of the World Electric Vehicle Symposium (EVS27), which is the main international congress and trade fair in this field. It was held from the 17^th to the 20^th of Novemberin Fira de Barcelona’s Gran Via venue. According to the organisers, this year’s edition which took place in the Catalan capital for the first time was “the most successful” and also “the most international”, with attendees from 58 countries, 1,300 delegates and 232 exhibitors. During the fair, the major brands exhibited their new electric models while the latest technologies for electric vehicles, especially batteries and charging systems, were also on display. Meanwhile, the World Electric Vehicle Association (WEVA) awarded on Wednesday afternoon the E-Visionary Prize, distinguishing Malaga (Spain), Indianapolis (US) and the Japanese Goto islands as the three most sustainable urban environments in the world.

Barcelona has hosted the CitiSense forum on smart cities on the 17^th and the 18^th of November. Over 250 mayors and representatives from a hundred different countries have shared their knowledge and experience on smart cities, open innovation, energy savings and efficient mobility with 69 experts. Barcelona was chosen because it serves as a laboratory for both innovation and knowledge and also for its proud history among smart cities. By organising this forum, the World Bank was hopeful that other cities with a margin of “smart” growth would take advantage of the experience of more advanced cities in this area such as Barcelona. The CitiSense forum was intentionally launched simultaneously with the Smart City Expo, which takes place in Barcelona and aims at promoting internationally methods and projects in this field.

Barcelona will host the 27^th International Electric Vehicle Symposium and Exhibition (EVS27) and the Expoelèctric trade fair in mid November. Organising these two fairs is part of the city’s economic strategy to boost the electric vehicle sector, which has been declared a priority for the entire Greater Barcelona area and Catalonia. The latest technologies, notably batteries and charging systems will be on display in the Catalan capital, while the organisers also hope to introduce electric vehicles to a very wide audience. These fairs will coincide in Barcelona with two other events dedicated to sustainable development: the Smart City Expo and BCNRail, both taking place between 19-21 November.

The International Golf Travel Market (IGTM) fair takes place this week in PortAventura, located near Salou and Tarragona, at the Catalan Costa Daurada. By hosting this event, the world’s most important fair in the sector, the Province of Tarragona, and more specifically the Costa Daurada, aims at becoming a favourite destination for golf fans from all over the world. The fair is attended by 350 companies from 65 different countries and 1,400 professionals. The seven golf clubs in the Costa Daurada see the fair as a perfect opportunity to multiply by 3 the number of international tourists within the next two years, reaching up to 100,000 visitors. This type of tourism has a high purchasing power and an all year round season.

Catalonia is participating in the ‘World Travel Market’ fair in London, with the objective of turning the country into a destination of reference for British tourists, and more precisely of becoming their main destination in Southern Europe and the Mediterranean. Catalonia’s stand focuses on sectors that are usually appealing to British visitors, for instance gastronomy, culture and golfing. Great-Britain has become the second largest tourist market for Catalonia after France. In the first 9 months of the year, 1.4 million tourists from the UK have visited Catalonia, generating €1 billion. The Catalan Government is expecting this trend to consolidate in the years to come.

The 19^th Edition of the Manga Fair opened its doors on Thursday on the grounds of Fira de Barcelona in Montjuic. The exhibition space has increased by 10% since the previous edition, with the number of exhibitors reaching 160. This year the ‘Saló del Manga’ will focus on sports Mangas, highlighting works like Captain Tsubasaand Slam Dunk. Another exhibition will be dedicated to Spanish Mangakas. Catalan Minister for Culture Ferran Mascarell said the Fair was an “expression of popular culture” and a place of “creativity”. Director of the Manga Fair Carles Capdevila added the event was a showcase for Japanese culture as a whole, beyond the realm of Manga.

35 companies united with public institutions formed a Boating Industry Cluster to make Barcelona an international leader in the sector. The cluster will help achieve higher levels of productivity and competitiveness. It builds on Barcelona’s deep tradition as a maritime city. In fact, Barcelona hosts the most important trade fair in the boating industry in Europe and it is the world’s 4^th largest port for cruise ships. Furthermore, more than 1,000 companies related to this sector are based in Catalonia, as well as prestigious university schools. This initiative follows Barcelona’s strategy to identify specific business sectors and create clusters to strengthen them, as it has previously done with sectors such as biomedicine, automation and mobile technologies.

The most important Fish and Seafood Fair in Europe and Maghreb is taking place in Barcelona for the second time, although Brussels continues to be the fair’s main base. This year’s edition will be attended by 146 companies with the exhibition space increasing by 24%. The Director of the company organising the event, Diversity Business, stated she was “very proud of their commitment to Barcelona and was hoping they would share a very long future together”. By choosing Barcelona, a hub on the Mediterranean, the organisers are confident they can find new business opportunities, especially with the emerging countries. Even though seafood consumption has decreased in Spain, the country remains a leader in the European and world market.

The 9th edition of the Videogame and Interactive Entertainment International Conference, Gamelab, takes place in the Catalan capital from the 26th to the 28th of June. This year the business fair and conference has moved to a smaller location – Catalonia’s Cinematheque. However, the number of participants remains the same and the expectations generated are probably bigger, since this year’s conference displays a top selection of “frontline speakers” at international level. In fact, Barcelona’s event has gradually become “one of the world congresses with the greatest influence” within the videogame industry and an “international reference” point, according to the organisers.