telefonica

Aigües de Barcelona, CaixaBank, Naturgy, Seat and Telefónica come together for pioneering initiative to find ways to improve clients' experience

Telefónica’s R&D centre in Barcelona’s 22@ technological district will lead the company’s innovation internationally and will significantly increase its staff numbers, which currently stands at 220 workers. The decision strengthens Barcelona’s position as the Mobile World Capital, as it already hosts the main event of the mobile technology industry at an international level. In total, Telefónica has 6 R&D centres spread throughout the world. Besides Barcelona, the company’s innovation centres are based in Silicon Valley, Sao Paulo, London, Tel Aviv and Madrid. The Barcelona centre is now celebrating its 10th anniversary. In the last decade, Telefónica has invested up to €200 million in its Catalan centre, €28 million of which was in 2012.

Barcelona plays host each year to the world’s largest cell phone-related technology event, the Mobile World Congress, and the Catalan city is becoming an international hub in this field, concentrating several platforms, business initiatives and cultural projects. In fact, Barcelona was declared the Mobile World Capital, in order to act as a global meeting point and platform for mobile related industry. The Mobile World Centre was unveiled on Thursday in Catalunya Square, in the heart of the city, and will become a permanent lighthouse for mobile technology. It will display human stories of how this technology can help in everyday life, explaining the latest developments and also the history of this industry.

Barcelona will hold, at least until 2018, the status of being the world’s mobile industry capital. Every year Barcelona hosts the world’s main event in this industry, the Mobile World Congress. This event is part of a broader project: the Mobile World Capital, which plans activities and events throughout the year and works to make Barcelona the greatest business and technological centre of the mobile industry. The Spanish telecommunication giant Telefonica announced it will bring €7.8 million to develop this project. Furthermore, it will allow MWCapital to use 1,800 square metres of a building located in Barcelona’s main square – Plaça Catalunya – to show the latest technological developments.

Spanish multinational telecommunications company Telefónica will offer Internet access through optical fibre to every home in Barcelona before the summer. The company’s General Director in Catalonia, Kim Faura, has also explained that Telefónica has hired 1,300 people to carry out the operation.

The Spanish telecommunications multinational commits to offering a 100 Mbps broadband wireless Internet connection throughout Barcelona city in 2012, which will multiply the current capacity by 14. 4G broadband is already offered in specific spots, such as trade fair venues, conference centres or at Barcelona Airport. However, its potential use throughout the city was one of the conditions for hosting the Mobile World Congress, which chose Barcelona as its organising city until 2018.

Catalonia is also leader in percentage of Internet users with 66% of the population connected, two percentage points above the Spanish figure, according to a report by Telefónica.

The tower is located beside the sea in the first number of Diagonal Avenue in the Forum area. It will host the company’s I+D centre and will bring together all the Telefonica offices from around the city.