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Car dealers are satisfied with this year’s Motor Show as several brands posted solid sales balances. However, some visitors were disappointed as major car manufacturers were absent, attendants were not very enthusiastic about the worldwide premiers and there was a lack of glamour. Driving simulators and luxury-car payment tours were the main alternative for those who wanted something other than the regular exhibition. The organisers are optimistic and aim to restore the splendour of past shows as the economic situation improves and Barcelona becomes a more important city for motor events.

The President of the Catalan Government announced the initiative which will aim to develop an industry and knowledge cluster of the automation sector. The cluster would profit from the multinational companies based in Catalonia, the country’s industrial sector traditionally linked to cars and bikes, the export infrastructures, Barcelona’s car fair, the Formula-1 racing circuit and the innovation, design and education centres. The new cluster is fully supported by the Catalan Government, since automation is one of the main engines driving Catalonia’s economy. It aims to strengthen the sector’s competitiveness, foster cooperation between companies, facilitate the education and training of professionals, develop innovation and implement strategic agendas such as sustainable mobility and electrical vehicles.

Seat, which is owned by Volkswagen, will assemble the new car in its Greater Barcelona plant. The new León SC has a more coupé design, with three doors, and will be on sale by May. It comes after last year’s launch of the five-door Seat León at the Paris Car Fair. James Muir, the President of Seat, stated that the brand will “explore new territories” with the new model, which has “dynamic” bodywork. According to Muir, this “guarantees the pleasure of driving” without diminishing “functionality”. The Catalan car manufacturer has also confirmed that it will stop building its Seat Exeo saloon car model as of July. In 2012, Seat posted overall losses, due to a drop in the Spanish market, and now Germany is fast becoming its main market.

After an 8.3% drop in car sales in 2012, SEAT announced it would lay off 400 temporary workers and it would reduce administration and commercial costs, to the equivalent of 340 additional jobs. Finally, after three days of negotiation, the car company and the workers’ representatives have signed an agreement by which the workers will lose part of the extra hours accumulated but there will not be additional layoffs or a salary reduction. However, the 400 temporary workers will be made redundant and will have to leave the company. Additionally, the Spanish Government has announced that it will double the public budget to stimulate car purchases.

The Barcelona-based brand, which is part of the Volkswagen group, had announced an 8.3% drop of car sales in 2012, compared to 2011, due to the recession in Spain, which is Seat’s main market. The increase of sales in foreign markets could not balance out last year’s results. In order to recover from this drop in sales, the company has decided to slow down the production of new cars and 400 workers are to be made redundant. Seat hired 600 temporary workers a few months ago due to positive results in 2011, two thirds of which will be laid off. The company will discuss its plans with the trade unions.

Barcelona-based car manufacturer Seat, which is part of the Volkswagen Group, delivered 8.3% fewer cars in 2012 compared to the previous year. In total, it sold 321,000 vehicles, instead of the 350,000 units of 2011. The decrease is due to the drop in car sales in Spain because of the economic recession. However, Seat sold 22.5% more cars in Germany and 8.2% more vehicles in the UK. The Catalan car manufacturer also increased its sales in Mexico by 16.5%. Overall, the Volkswagen Group sold 9.07 million cars in 2012, an increase of 11.2%. The group obtained positive results in all markets except Southern Europe (-0.3%) and Western Europe – excluding Germany – (-6.5%).