marketing

The contract signed by Qatar Sports Investment and FC Barcelona foresaw the possibility of including a new sponsor on the shirt of the club’s football first team from the third season of the agreement. FC Barcelona’s President Sandro Rosell has welcomed Qatar Airways, “an ambitious brand with global aspirations, always commitment to the utmost excellence in its field.” The Qatar Foundation now becomes FC Barcelona’s Official Human Development Partner, which “will allow them to continue promoting their shared values”, states the Catalan club.

The Catalan sports club has signed an agreement with the Catalan Tourism Agency to collaborate in the promotion of Catalonia as a global tourist reference point. The deal, which runs through till June 2013, means that FC Barcelona will help promote the Catalan tourist industry via its official communication channels

The bus, which will accompany the first team when Barça play away from the Camp Nou, is FC Barcelona's new mobile store for official Barça products. The FCBotiga Mobile Bus was unveiled at the Catalan club sports city.

The HP International Centre of Barcelona will be fostered in order to get “the maximum efficiency and effectiveness […] avoiding the dispersion in different European centres and countries”. The company will focus its image and printing business’ marketing services for the entire Europe, Middle East and Africa in Catalonia.