Qatar Airways to appear on FC Barcelona's shirt from 2013/14 season
The contract signed by Qatar Sports Investment and FC Barcelona foresaw the possibility of including a new sponsor on the shirt of the club’s football first team from the third season of the agreement. FC Barcelona’s President Sandro Rosell has welcomed Qatar Airways, “an ambitious brand with global aspirations, always commitment to the utmost excellence in its field.” The Qatar Foundation now becomes FC Barcelona’s Official Human Development Partner, which “will allow them to continue promoting their shared values”, states the Catalan club.
Barcelona (FCB).- FC Barcelona and Qatar Sports Investments announced this Friday they have agreed, under the terms of their contract, that Qatar Airways will appear on the shirt of the club’s football first team from the 2013-2014 season as the new Main Global Sponsor. Meanwhile, Qatar Sports Investments (QSI), in agreement with FC Barcelona, has designated Qatar Foundation as the Official Human Development Partner of FC Barcelona, which “will allow the promotion of initiatives based on their shared values to continue”, stated the Catalan club.
Sandro Rosell, President of FC Barcelona, has welcomed Qatar Airways as, “an ambitious brand with global aspirations, always committed to achieving the utmost excellence in its field. These are objectives with which FC Barcelona fully identifies.”
The contract signed with QSI permits the possibility of including a new logo on the shirt from the third season of the agreement, as it was reported to the Catalan club’s Assembly of Representatives in September 2011, explained Rosell. The inclusion of sponsorship on the shirt was agreed at the Assembly of Representatives in August 2003.
Rosell also stressed that “after sharing two fantastic years with Qatar Foundation, we are delighted to be continuing our relationship by welcoming them as our official Human Development Partner.”
Akbar Al Baker, CEO of Qatar Airways, said, “We are delighted to form this alliance with FC Barcelona, the biggest football club in the world. Qatar Airways has been voted Best Airline in the World for two consecutive years (2011 and 2012) and will work with FC Barcelona on activities of benefit both to fans and passengers, offering tangible rewards to both organisations.”
A Qatar Foundation spokesperson added that “when we started this fantastic journey with FC Barcelona, our objective was to work closely with the club, the team and the supporters to promote awareness of Qatar Foundation on an international scale. This has been a huge success. In fact, the first two years of the collaboration have surpassed our expectations and we are looking to deepen and strengthen our relationship with FC Barcelona and its supporters around the world in our continued role as a proud partner of the club.”