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Hewlett-Packard will concentrate its marketing services for Europe, Middle East and Africa in Catalonia

The HP International Centre of Barcelona will be fostered in order to get “the maximum efficiency and effectiveness […] avoiding the dispersion in different European centres and countries”. The company will focus its image and printing business’ marketing services for the entire Europe, Middle East and Africa in Catalonia.

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18 February 2011 09:20 PM

by

ACN / Paula Mateu

Sant Cugat del Vallès (ACN).- Hewlett-Packard will concentrate the marketing service of its image and printing business in Barcelona in its centre of Sant Cugat del Vallès, one of Barcelona\u2019s residential towns. HP already started the recruitment process for young graduates and professionals with international experience, from several nationalities and with diverse language skills. From Barcelona, HP will deal with all the marketing-related issues regarding Europe, the Middle East and Africa. According to the company, the decision is to get \u201Cthe maximum efficiency and effectiveness on such operations, avoiding the dispersion in different European centres and countries\u201D. For HP, its International Centre of Barcelona is \u201Ca talent attraction pole\u201D and a \u201Creference\u201D of the image and printing business for \u201Cthe high-levels of knowledge concentration\u201D.


Hewlett-Packard is looking for young graduates and professionals wanting to undergo \u201Ctheir professional career in a centre of international excellence\u201D. HP is looking for two different types of profiles: young graduates and professionals with international experience. Until now, the company had many workers in other European countries but now they will hire new staff. 50 new employees already arrived in Barcelona but this figure will significantly increase. According to HP, they took the decision to opt for their centre in the Catalan capital \u201Cfor its offer of highly qualified and multilingual professionals, coming from prestigious universities and for the city\u2019s cosmopolitan and vibrant character\u201D, which HP considers \u201Cideal to foster innovation in a creative environment\u201D.

A reference centre

The centre that HP has in Sant Cugat del Vallès (in the middle of Barcelona\u2019s Metropolitan Area) is a reference centre not only for the company but as innovation is regarded. The centre started its activity in 1985 but it increased significantly in the last decade. It is the centre responsible for all the printing products of the company, ranging from small domestic printers, to digital office printers or large format printers. It has a design and development lab with more than 350 engineers. In addition, it has 200 professionals in the areas of marketing, finance, and its International Centre of Graphic Arts. From this centre, HP leads all its financial operations for instance. Santiago Morera, the Vice President and Director General of the HP International Centre of Barcelona stated that this plant \u201Chas learned how to show professionalism as well as internationalisation and growth capacity\u201D to become \u201Ca company\u2019s strategic point for Europe, Middle East and Africa\u201D.

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