FC Barcelona to travel together with a Mobile Shop Bus
The bus, which will accompany the first team when Barça play away from the Camp Nou, is FC Barcelona's new mobile store for official Barça products. The FCBotiga Mobile Bus was unveiled at the Catalan club sports city.
Barcelona (FCB).- The FCBotiga Mobile Bus, which will accompany Barça’s first team on away matches, will be the place for fans to purchase official FC Barcelona products. Unveiled last Wednesday at the Catalan club’s Ciutat Esportiva, the FCBotiga Mobile Bus is a new concept that will accompany the football first team next season when Barça play away from home. The FCBotiga Mobile Bus, however, won’t wait until the 2012/13 season to swing into action. The FCBotiga Mobile Bus will make its first official appearance at the Barça Fan Zone in Madrid for the Spanish Cup Final, to be played on Friday. The vehicle is equipped and adapted to sell all the products and services offered at ‘brick and mortar’ FCBotigas (official kits, licensed products and kit personalising services).
Route through Catalonia
Throughout the summer, FCBotiga Mobile Bus will make its way to different cities in Catalonia, accompany supporters clubs functions and participate in major holidays and street festivals. The Bus will also venture outside of Catalonia to accommodate fans that do not have official Barça products readily at their disposal.
The FCBotiga Mobile Bus is the latest addition to FC Barcelona’s official store line. So far, the Catalan club has 16 stores throughout the geographic area where Barça’s official products enjoy high demand.