cirque du soleil

PortAventura announced it will start the construction of the amusement area devoted to Ferrari in May, with the objective of finishing work around a year-and-half later. FerrariLand will be part of PortAventura and will also be the first theme park of the Italian car brand in Europe, adding to the park it has in Abu Dhabi. It will be built in Salou, located in Catalonia’s Costa Daurada, near Tarragona and Reus. The new area will come after a €100 million investment. In addition, in the coming  months it should be confirmed whether the $6 billion BCN World resort, with Las Vegas-style hotels and casinos, but also with theatres and conference centres, is to be developed in the area. PortAventura also announced it is about to unveil its first 5-star hotel, coinciding with the theme park’s 20^th anniversary.

‘Lucy’s Mansion’, an independent building inside the Gold River Hotel at the amusement park PortAventura in Tarragona, will be adapted into a five-star hotel.  PortAventura will be twenty years old this season and the theme park wants to celebrate it by moving into the highest level.  The new hotel will be inaugurated on 2^nd April  with twenty-eight deluxe rooms and two suites. At the same time, PortAventura will build a new building inside the Gold River Hotel named ‘Callaghan’. This new four-star hotel will be the biggest establishment of the park with seventy-eight rooms and will be inaugurated on 1^st June. The development of the hotel complex confirms the strategy of PortAventura to consolidate its position as the best familiar leisure destination in Europe.

Cirque du Soleil will be performing in PortAventura at least until 2020, the popular family resort and theme park on the Costa Daurada (Catalan for the Golden Coast) in Tarragona, southern Catalonia. The five-year partnership was announced this week, after last season’s success. The internationally renowned Canadian performance troop made their debut at the Catalan theme-park last summer, with their show ´Koozo´ in July and August. Following its success they decided to base their summer productions there until 2020. In 2015 they will perform ´Amaluna´, a show that combines a coming-of-age tale with a love story. The show will coincide with the 20^th anniversary of the theme park, one of the most popular family destinations in Europe. 

Cirque du Soleil and PortAventura theme park have announced that they are pleased with the success of the show 'Kooza', which the Canadian circus company has been performing at the Catalan resort every day this summer, and will consider future collaborations together. PortAventura was the first resort in Europe to host a show from this world-famous entertainment company. From July the 11^th this year up until last Saturday, more than 100,000 people attended the show performed by Cirque du Soleil. As a result of this success, the two companies have agreed to meet again soon to talk about future collaborations. For PortAventura, with nearly 4 million attendees per year, this cooperation is a step towards consolidating its overriding strategy of attracting more international brands and consolidating its position as one of the best family entertainment destinations in Europe.

PortAventura will be launching new attraction ‘Angkor: Adventure in the Lost Kingdom’ this year to coincide with the start of the 2014 season in early April. The new attraction will allow visitors to embark on a 300 meter boat trip through the Asian jungle, designed to simulate the historic Cambodian temple: Angkor Wat. The attraction is located in the China area of the park, near Shambhala, Europe´s highest rollercoaster. The new attraction is a replicate of the temple, which is said to be the largest religious structure in the world. Meanwhile, the park will host Cirque du Soleil’s ‘Kooza’ show during the summer months.

Italian Investindustrial has sold 49.9 % of its stake in PortAventura amusement park to KKR, a US investment fund. With this operation Investindustrial has incorporated a long-term partner in the project, while making sure to be the majority shareholder with 50.1 %. The transaction will be effective in January 2014 and is only awaiting regulatory approvals. In the long-term strategy, PortAventura is looking for other agreements to broaden the range of leisure activities and develop further at international level. A few weeks ago it was made public that Investindustrial would join the BCN World project by building and managing 3,000 hotel rooms. Besides, it has been announced that the Cirque du Soleil would give daily shows in PortAventura from the summer of 2014.

The magic of circus descended on Figueres last week. Over a long weekend, this town in northern Catalonia, close to the French border and the Costa Brava, hosted the second edition of the International Circus Festival. The event is unique due to its global visibility and the performances of artists belonging to the international circus elite, who have never been seen before in Western Europe. The Festival is a special experience for spectators, but also represents a professional chance for artists to become known, as they compete before a jury formed by key personalities in the field, such as Line Giason, the Casting Director of Cirque du Soleil. This year’s winners were Jinan Acrobatics Troupe from China and Troupe Yakov Ekk from Russia.

The company plans to open 60 new stores around the world in 2012, and build a new logistics centre in the town of Viladecans, located south of Barcelona. This year, the Catalan brand plans to launch a household linen collection and collaborate with the famous Cirque du Soleil to present new designs inspired by the spectacle.