audi

The German car manufacturer has announced massive investment in two of its factories in Spain: its plant located in Martorell (Greater Barcelona) and its factory in Navarra. In particular, Volkswagen expressed its intention to invest €4.2 billion between 2015 and 2019 in what many newspapers have called "the largest industrial investment ever made in Spain". According to estimates made by the Catalan Business and Employment Minister Felip Puig, it is likely that more than half of the total investment will be concentrated on the plant in Martorell, which builds Seat cars as well as models from other brands of the Volkswagen group such as Audi. In a meeting with the Spanish Prime Minister Mariano Rajoy, Volkswagen Global Sales Vice President, Javier García Sanz, stated that the two plants that will receive the multibillion investment are among "the best factories of the Group".

The 38^th edition of the Barcelona International Motor Show (SIAB) will be held between 9 and 17 May at the Montjuïc venue of the Catalan capital's trade fair. This year, the event will host at least 38 brands and others could be added in the following weeks. This is the biggest number since the economic crisis started. According to Mario Armero, ANFAC Executive Vice President, "the show coincides with a clear recovery of the sector, where 2-digit growth rates have been registered in sales, production and exports volumes". Organised by Fira de Barcelona, SIAB is the only motor show in Spain recognised by the International Organisation of Motor Vehicle Manufacturers. The coming edition will also coincide with the Spanish Formula 1 Grand Prix, transforming the Catalan city into the world's motor capital for a few days.

This year at the Mobile World Congress one of the most discussed trends is the Internet of Things (IoT): everyday objects that are connected to the internet and which are able to control other machines. Although some of these implements do not yet have a direct application on the consumer market, the automobile sector is already selling vehicles with these functionalities. Smart cars can be controlled with a smartphone, for example, by creating a temporary digital key to access the car, and can also enable other devices in the home.

Audi and Barça have agreed to the extension of the sponsorship agreement until 2014. Audi will be allowed to use FC Barcelona’s image and the German brand will be Barça’s official car. Audi has been one of Barça’s official sponsors since the 2006-07 season.

Barça beat Bayern Munich 2-0 and won their first trophy of the season. Two goals from Thiago Alcantara in the 41st and the 74th minute decided a game that Barça dominated from the start

This last weekend Catalonia’s F1 Grand Prix and the Barcelona’s International Automobile Fair were held. These two events emphasise the weight the motoring industry has in Catalonia. Actually, Barcelona Metropolitan Area is one of Europe’s largest motoring industry hubs.

The European presentation of the Audi Q3, which will be unveiled in Catalonia, is the focus of the first day’s attention at Bacelona’s Automobile Fair. Electric cars are set to be one of the main attractions of this year’s Fair. The ‘Saló de l’Automòbil’, in its 36th year, will run until May 22nd.

Car manufacturer SEAT, whose factory is in Barcelona, is present for the first time in Shanghai. Its cars will be seen in China’s roads as of 2012. Audi also officially introduced its new crossover model, the Audi Q3, which will be entirely produced in Barcelona. Auto Shanghai 2011 closes its doors on April 28 and is the main show of this kind in Asia.

The new employees hired will be people currently out of work. The Spanish car manufacturer, which is part of the Volkswagen group, has its factory in the Barcelona Metropolitan Area. SEAT will for the next five years invest 300 million euros annually.