Barça Museum ends 2011 with record visitors and turnover
FC Barcelona experienced an increase of 24% in the number of visitors to its museum, and of 59% increase in turnover with respect to 2010. Las year a total of 1,626,990 people visited the Camp Nou Experience, the combined name for the Stadium Tour, the Museum and the multimedia space. The Barça Museum is the third most visited museum in all of Spain.
Barcelona (FCB).- 2011 was the best year ever for the FC Barcelona Museum. The figures were astounding, with a massive increase of 24% in the number of visitors and of 59% in turnover with respect to 2010. A total of 1,626,990 people visited the Camp Nou Experience last year, the combined name for the Stadium Tour, the Museum and the multimedia space. That's the highest figure in the 27 years of the Barça Museum's history, and which beats the previous record of 1,397,574 visitors in 2007. That means that Barça Museum is the third most visited in all of Spain, only behind The Prado Museum (2,911,767) and the Reina Sofía Musem (2,705,529). In Catalonia, the Barça Museum is still ahead of the Picasso Museum in Barcelona and Dalí Theatre-Museum in Figueres.
Busiest month July
As usual, it was in summer that the visitors were most intense. The highest attendance in 2010 was July with 271,992 visitors. On just one day, July 14, there were an amazing 13,659 visitors, the most visitors the Museum has ever had on a single day.
This figures reflect the growth detected at the Museu President Núñez (the official name of Barça’s Museum) last year, when visits rose by 20%. 2010 was the year that the facilities were modernised and transformed with the establishment of the Camp Nou Experience, a new route around the stadium that allows visitors to discover, experience and thrill with Barça, its players and its historic achievements.
The improvements to the Museum have continued in 2011. There is a special display of the 16 titles won in the 2010/11 season by the football teams and the other professional sports teams. More space has also been dedicated to the FC Barcelona Foundation on the first floor. An audiovisual display is the main attraction here, which explores the values promoted by the Foundation through its alliances, programmes and campaigns in Catalonia and around the world.
The new items for 2011 also include a section dedicated to the Barça players that have won the Ballon d'Or, with special attention given to Leo Messi. Much of the audiovisual and multimedia content has also been updated, with especially dedicated videos to the achievements of the Guardiola era.