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Catalan socks and underwear brand Punto Blanco starts to sell in Russia and the UK

Punto Blanco has its own network to distribute and sell in 37 countries. The Catalan socks and underwear manufacturer has 16 shops, 15 of them in Spain and another in Portugal. Exports might represent 15% of the companies turnover.

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09 May 2012 10:50 PM

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ACN / Mar Martí / Laia Vicens

Igualada (ACN).- Catalan socks and underwear brand Punto Blanco, based in Igualada, a town in central Catalonia, has signed agreements with retailers to start selling in Russian and British markets. With these agreements, Punto Blanco has its own network to distribute and sell in 37 countries. Company CEO, Josep Ignasi Reixach, explained that now exports represent \u201Cbetween 10 and 15% of turnover\u201D, but he thinks that this rate will increase. Punto Blanco calculates that the \u201CSpanish economy will stop for three or four years, and for this reason, we need to sell around the world\u201D. Last year, Punto Blanco made \u20AC22.4 milion. Reixach said that \u201Cunfortunately, the national market is suffering enormously, and that\u2019s why we are enhancing exports\u201D and added that they are preparing agreements with other countries but he did not want to specify which.


16 shops

Punto Blanco has 16 shops, 15 of them in Spain and another in Portugal. In other countries, the products are sold through multibrands\u2019 shops. However, Reixach expects that in the coming years, Punto Blanco will open more stores, because the real-estate market is at an \u201Cinteresting\u201D moment and \u201Cthere are great opportunities and locations\u201D.

On the Internet, the Catalan company expects a very strong growth, despite the fact that sales need to improve.

A Catalan company

Punto Blanco produces 90% of its socks in Igualada, where there are 300 workers. Other products -underwear, swimsuits and pyjamas- are produced in different countries in the world, like Portugal, Morocco or Tunisia- as Reixach explained.

\u201CWe don\u2019t want to decrease the quality level of our products\u201D, added Reixach because \u201Cpeople like buying low cost products, but they should ask themselves how there are made, what dyes are being used...\u201D He explained that \u201Cpeople must know that buying low cost products may cause the disappearance of local industry. Punto Blanco\u2019s CEO said that \u201Cbuying cheap products turns out to be, at the end, very expensive\u201D.

New materials to take care of skin diseases

Punto Blanco is a part of a consortium coordinated by Fitxex, a technologic centre that is studying the possibility of creating new textiles materials to prevent skin diseases. The project is called \u201CSanitex\u201D, and its main goal is to produce tissues that could cure psoriatic or atopic dermatitis, for example.

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  • Punto Blanco's CEO Josep Ignasi Reixach (by M. Martí)

  • Punto Blanco socks (by M. Martí)

  • Punto Blanco's CEO Josep Ignasi Reixach (by M. Martí)
  • Punto Blanco socks (by M. Martí)