tourism fair

Over 30,000 expected at event that will offer discounts, food, and music for those planning their next trip

Local gastronomy and wine form the focus of Catalonia’s tourism strategy for this year. Coinciding with its selection as the European Region of Gastronomy 2016, the Catalan Tourism Agency (ACT) is promoting a wide range of routes, mainly designed to do by bike, which combine sport, nature and the main wine denomination of origin areas. ITB Berlin is the biggest tourism fair in Europe and one of the most important in this sector worldwide. “We have to be here”, stated ACT’s President, Xavier Espasa. Regarding the German market, which is the third country of origin in terms of number of tourists, this is “getting more sophisticated” and appreciates Catalonia as a diverse destination, more than just the usual attractions, which reinforces the idea that it goes further than sun, beaches and Barcelona.

B-Travel is a Barcelona-based tourism show bringing together some 215 exhibitors from across the industry and more than 50 different destinations. The event, one of the most important of its kind in Europe, kicked off on Friday at Fira de Barcelona's Montjuïc venue, taking over Catalonia's International Tourism Fair after 23 years. Conceived as a new meeting point for travellers and tourism companies seeking enriched customer experiences, it aims at tailoring the tourist offering to each visitor's needs. This year, attendees can sign up to the B- Travel Internet Community upon their arrival and receive customised information on the vast array of tourism offers on display, focusing on specific types of tourism such as cultural, gastronomic, shopping, rural, and adventure sports, among others.

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

The announcement coincides with the kick off of Catalonia’s International Tourism Fair (SITC), which takes place in Barcelona from the 19th to the 21st of April. The news was announced by Taleb Rifai, the Secretary General of the World Tourism Organization (UNWTO), and the Catalan Minister for Business and Employment, Felip Puig. The United Nations tourism congress takes place every two years. Furthermore Rifai praised the SITC’s international projection, since this year it has replicated the number of participating countries and has the United Nations’ support.

Catalonia’s International Tourism Fair is currently taking place and will run until this Sunday. Barcelona broke all records in 2010 regarding visitors. 7.3 million tourists visited the Catalan capital and there were 14 million hotel nights booked by visitors. The Catalan Minister for Business and Employment, who is in charge of tourism, expects 2011 for Catalonia to be “exceptional”.