shop

Victus, the historical novel by Albert Sánchez Piñol, has triumphed on the Catalan National Day of roses and books both in the Spanish and Catalan language. In the category of media-friendly writers, the biggest-selling book has been Brúixoles que busquen somriures perduts by Albert Espinosa, the scriptwriter known for his hit TV series Polseres Vermelles (‘The Red Band Society’). Barcelona’s streets were filled with bookstalls where the most popular authors signed their books in front of huge queues of excited fans. For bookshops it is also a great chance to bring in some much needed revenue as it is estimated that on Sant Jordi’s Day they invoice between 8% and 10% of the whole year’s profits, a figure of around 18 million euros.

The Catalan tradition of Sant Jordi (Saint George) dictates that men should buy a red rose to their beloved and women ought to give them a book in return. That's the theory, but in practice the crowd who fills the centre of Barcelona is buying many other things, such as earrings, T-shirts or even scarlet artichokes… April 23rd is a good day to be in Barcelona. The atmosphere is cheerful and roses tower over thousands of people who stroll down la Rambla, looking for a certain title at the bookstands or just being seduced by the cover of the latest bestseller.

Saint George (Sant Jordi in Catalan) is the patron saint of Catalonia. Every 23rd April the traditional red roses and all kinds of books invade the streets creating a unique atmosphere. Tradition says that the man gives a rose to his loved one and she offers a book to the man she loves. However, tradition has evolved and people also give books and roses to partners, family members and friends now. Despite the crisis six million roses and a million books are expected to be sold.

The new retail outlet mall will create 1,000 new jobs. The Spanish company has bought a plot of land of 25,000 square metres from the Catalan Government to build the macro shopping centre in Viladecans, near Barcelona El Prat Airport. The mall will have top brands at low prices and it is expected to attract not only locals but also many tourists. The land had been reserved since 2006 for the creation of a business hub for companies related to the aero-spatial and mobility sectors, but the project was finally aborted due to the economic crisis. Greater Barcelona already has a similar mall 30 km north of the Catalan capital, while the new macro outlet will be less than 15 km south.

The bus, which will accompany the first team when Barça play away from the Camp Nou, is FC Barcelona's new mobile store for official Barça products. The FCBotiga Mobile Bus was unveiled at the Catalan club sports city.

There is a special feel to the streets of Catalonia on 23rd April as for one day locals set aside their daily concerns to celebrate a unique tradition: Sant Jordi’s Day. Every 23rd April is awash with the colour of roses and the gleaming jackets of books hot off the presses. Tradition dictates that today is the day men give their loved ones a rose and in return women buy men a book. The results are spectacular as around 7 million roses and 1.7 million books are sold in the space of a single day.

Foreseeing a negative decision the Catalan Government already modified the law in 2009. The sentence declares illegal certain aspects of the law approved in 2005, such as conditioning the establishment of large retail centres to the expected effect on existing small businesses in the area or on the market share.

A wine shop from Vic (a city in the centre of Catalonia) sells Catalan wines online. The shop sells wines from Priorat, Penedès, Montsant, Costers del Segre, as well as ecological wines, among others.