hotel occupancy

Hotels around Barcelona are starting to fill as the city prepares to host the 11^th edition of the Mobile World Congress (MWC) from the 22^nd to the 25^th of February at the Gran Via venue of the Fira de Barcelona. With between 95,000 to 100,000 visitors expected to attend, the highest number ever for the MWC, Barcelona’s Hotel Association expects to reach full occupancy on the peak days. Although the average rate for a room has gone down from €278 to €237 per night this year, some hotel rooms in central areas like Passeig de Gracia report rooms going for as much as €800 to €1,100 per night. Although the event blocked 26,300 rooms for the event with the city’s hotel association, the high demand for rooms in Barcelona has pushed some participants to look outside the city for rooms in Sitges, Castelldefels and even as far as Girona. 

In 2014 in Catalonia, not only has there been a rise in the number of overnight hotel stays but also a substantial growth in the number of visitors. Hotel figures show 50,018,636 overnight stays last year, a 1.5% increase over 2013. Catalan hotels received a total of 16,754,342 visitors, an increase of 3.4% over last year. The Catalan tourism infrastructure played host to 62% foreign residents (10.3 million) and 38% (6.3 million) of residents from Spain. December is increasingly becoming an important month as the number of overnight stays climbed to around 2 million (1,983,259), which represents 6.1% more than the same month in 2013 and the highest rate ever recorded for this period of the year. Catalonia remains above the average rate for Spain, as its occupation rate is 56.2%, whereas that of Spain overall is 54.8%.

According to the Spanish Statistics Institute (INE), the 49.26 million overnight stays registered in 2013 amounted to a 1.82% increase on the previous year, thanks to a 5.34% rise for foreign guests. On the other hand, due to the economic crisis, the number of overnight stays for Spaniards fell by 6.82%. The number of visitors who stayed in one of Catalonia’s 2,122 hotels in 2013 reached a total of 16.240 million people, an increase of 0.02 % over 2012. The number of foreign guests also increased, by 3.62 %, while the number of Spanish visitors fell by 5.66 %. Catalan hotels registered a 55.55% occupancy rate, above the 55.51% posted in 2012.

In 2013, in terms of occupancy rates, the town of Lloret de Mar (Costa Brava, north-eastern Catalonia), is the second tourist destination in Catalonia, behind Barcelona, and the fifth in Spain. According to data published by the Spanish Statistics Institute (INE), Lloret de Mar registered 4,989,836 overnight stays during 2013. Foreign tourists were an overwhelming majority, accounting for 4,310,537 of these stays. Besides, between January and December, the town surpassed one million tourists, with a majority of foreign visitors, from France (203,400 people) , Germany (124,000), Russia (107,600) and the United Kingdom (84,800).

According to figures released by the Spanish Institute of Statistics, overnight hotel stays among foreigners in Catalonia have increased by 2.5% during July compared to the same month of 2012. While there has been an increase in the amount of foreigners visiting, the rate of hotel stays among the Spanish population in Catalonia is down by 7.3%. In total, the amount of overnight stays among foreigners in Catalonia during July was 5.82 million, while for Spanish nationals this figure was 1.57 million. Catalonia accounts for 23.2% of total hotel stays among foreigners in Spain, second only to the Balearic Islands with 37.9%.

The number of tourists in Barcelona hotels grew by 0.7% in 2012 compared to the previous year. In total, Barcelona hosted 7.44 million tourists in the city’s hotels. A study by the Barcelona Tourism board revealed that the significant increase in foreign tourists compensated for the 6.8% drop in Spanish visitors. The number of tourists from Russia and Eastern Europe increased by 32%, those from the United Kingdom grew by 12%, those from the United States grew by 4.7% and those from Germany increased by 4.3%. Spanish visitors continue to be the largest group of guests to Barcelona hotels, with 1.62 million people.

The increase of tourism from Russia contrasts with last minute bookings and the drop of the average spending. Hotels on the Central Catalan coast had a 95% occupation rate in August, the same as those on the Costa Daurada. Hotels on the Costa Brava had a 90% occupation rate. The increase of foreign tourism compensated for the drop of local visitors. Camping sites and rural cottages had a bad season, since they are more dependant on local tourism.

Catalan hotels registered in 2011 a new tourist record of 48.029.385 overnight stays. Foreign tourism increased by 10.6% in 2011. However the economic crisis led to a 2.5% fall in domestic tourism. Catalonia hosted 16.5 million of tourists last year, a 5% increase regarding 2010 figures.

During this week’s Puríssima holiday, most tourist accommodations saw 85% occupancy. The Girona counties of Cerdanya and Ripollès experienced the best results, with sold-out occupancy, 20 points higher occupancy than last year.

This summer saw a higher percentage of tourist flat occupancy than last year. David Rida, the president of the Association of Tourist Apartments of Barcelona stated that this improvement is due to the “higher numbers of days people are staying and the recuperation of the North American, French and German markets.”

5.8 million people visited the country in the first semester of the year and forecasts predict a rise in hotel occupancy this summer, according to official figures released by the government