drinks

Catalan cookery is known worldwide for Ferran Adrià’s revolutionary contributions and for ‘El Celler de Can Roca’ recently chosen by ‘Restaurant’ magazine as the best restaurant in the world. However the vast majority of Catalans have never tasted such haute cuisine and still defend their gastronomy as one of the richest in the world. It’s not about patriotic boasting: traditional Catalan cooking is characterised by an overwhelming variety of ingredients and cooking methods and no less than seven centuries of documented history.

The exports of this sparkling wine very similar to Champagne reached 161 million bottles sold, representing an historical record. 41 million bottles went to non-European markets, such as China and Brazil. In Japan, the consumption of cava increased by 32%; in China, by 21%; and in the UK, by 12%. However, there is a continued loss in the Spanish market, with a drop in sales of 6.28% because of the crisis and the boycott of Catalan products. The 2012 bad domestic results followed a 8.7% drop in Spain in 2011. According to the Chairman of the Cava Regulatory Board, the global 2012 figures represent an excellent result considering the economic crisis and constitute results, he added, that unfortunately “many sectors would like to have.”

150 million bottles of Catalan Cava were exported last year. It is a historic record for Cava producers with Germany and the United Kingdom being the main importers. The Catalan sparkling wine has the perception of being inexpensive in these countries, which has worked to the Cava producers’ advantage at a time of economic crisis as demand for alternatives increases. Wine connoisseurs put high quality Cava on the same level as Champagne, yet many consumers still associate the Catalan drink with a cheap product. High quality Cava is starting to be discovered and has strong potential to grow in these markets.

The creators of Garnatxa Beer, a unique beer made using of Grenache grapes in the Priorat wine region, are seeking to expand their range of products. They are experimenting with other grape varieties to develop new flavours of beer. The Priorat Beer Company’s aims to link its products with artistic and musical activities and maintain connected with their clients who want an “artisan beer”.

The Damm Group, manufacturer of the popular Catalan beer brand Estrella, had a turnover of 421 million in the first six months of 2012, a 8.5% increase in relation to the same period last year. The company is not making any predictions for the second half of the year due to the uncertainty over the VAT increase but has stated that sales over the past weeks have “evolved satisfactorily”.

The 2012 Alimentaria Exhibition welcomed 40,000 international visitors, which represents 29% of the 142,000 attendees. It represents an 11% increase compared to the last such event in Barcelona in 2010.

Alimentaria 2012 is one of the most important trade fairs in the world focusing on food and drinks. It is organised in the Catalan capital every two years. The next edition will be held between March 26th and March 29th, reducing its length from 5 to 4 days. However, the trade fair maintains the exhibition space and the number of exhibitors and participants.