Cacaolat comes to Portugal, increasing further the Catalan brand's internationalisation

July 15, 2015 09:26 PM | ACN

Cacaolat – a popular chocolate milkshake produced in Catalonia since 1933 – continues to expand its international presence and has now arrived in Portugal as well. Invented in 1931 by Catalan entrepreneur Joan Viader Roger (already the owner of milk factory Letona), two years later it went on the market, becoming the first industrially manufactured cacao smoothie in the world, the company claims. Notwithstanding that its production was paralysed between 1936 and 1950, it went on to become a very popular product in Catalonia, also thanks to a smart communication strategy. Since 2012, it has belonged to the brewery Damm and soft drink producer Cobega, two of the leading beverage companies that founded the Grupo Cacaolat S.L, and the brand is now going through another sweet moment, after a few years of rough times.

Bakers expect to sell up to 900,000 “Mones de Pasqua”, the traditional Catalan Easter cake

April 2, 2015 11:13 AM | ACN

Around the world people celebrate Easter with a range of different activities, and eating delicious cakes is one of them. Different countries or regions have developed different recipes. In Catalonia, Easter is associated with "mona de Pasqua" ("mones" in plural), a cake topped with chocolate figurines. This year, Catalan bakers expect to sell between 800,000 and 900,000 of them. Elies Miró, Chairman of the Patisserie Guild of Barcelona, confirms that he is "moderately optimistic", expecting sales to increase by 2% over 2014 figures. According to 2015 estimates, each Catalan family will spend on average between €40 and €50 on this Easter cake. The most popular versions of "mones" are still those made with butter, chocolate and candied fruit. This year, the top most-wanted characters are princesses Anna and Elsa from the Disney Animation movie Frozen.