automation

In the coming weeks, the management of Volkswagen Group should decide where to produce its latest SUV model, designed in the SEAT Technical Centre in Martorell (Greater Barcelona) and featuring two versions, one for the Catalan brand and the other one for Skoda. The President of the SEAT Workers Committee in Martorell, Matias Carnero, argued that the Catalonia-based factory was the most competitive to produce the vehicle. These past weeks, some sources have asserted that Martorell’s main rival, the Skoda plant in the Czech Republic, would ultimately be chosen. Indeed, it is believed that the President of SEAT Jürgen Stackmann hinted at such a fact in several internal meetings. However, Matias Carnero insisted that the Martorell factory had never been completely ruled out.

Barcelona-based SEAT, which is part of the Volkswagen group, sold 355,000 vehicles last year, representing a 10.6% increase on 2012 figures. The Catalan brand has not sold so many cars since 2008. The SEAT Leon car model was the company’s strongest asset, with 102,000 cars purchased in 2013, which is a 44% sales increase on the previous year. SEAT’s President, Jürgen Stackmann, highlighted “the commercial impetus” that the company currently has, “especially in Europe, when in a market context of sales drop, SEAT is growing faster than its competitors”. In Western Europe, which is the brand’s main market, the Catalan company increased sales by 9.4%, selling 273,200, 23,500 more cars than in 2012.

Samvardhana Motherson Peguform, which produces components and materials to build cars, has announced a €30 million investment in Catalonia, during the business trip of a delegation led by President of the Catalan Government Artur Mas. The Samvardhana Motherson Group, based in Noida, already owns 4 factories in Catalonia, from the former German company Peguform – which was purchased in 2011 by the Indian multinational. €25 million will be invested in rebuilding and enlarging its Polinyà plant, in Greater Barcelona, which produces car paint and was accidentally burned last September. The remaining €5 million will be allocated to upgrading its Ripollet plant, also based near the Catalan capital. In fact, Barcelona is one of the main hubs in Europe in the car industry, with several manufacturing companies building vehicles and components.

The President of the Catalan Government announced the initiative which will aim to develop an industry and knowledge cluster of the automation sector. The cluster would profit from the multinational companies based in Catalonia, the country’s industrial sector traditionally linked to cars and bikes, the export infrastructures, Barcelona’s car fair, the Formula-1 racing circuit and the innovation, design and education centres. The new cluster is fully supported by the Catalan Government, since automation is one of the main engines driving Catalonia’s economy. It aims to strengthen the sector’s competitiveness, foster cooperation between companies, facilitate the education and training of professionals, develop innovation and implement strategic agendas such as sustainable mobility and electrical vehicles.