Singer Karol G to feature on Barça jersey during next El Clásico game
Colombian musician to also appear on women's football game on Saturday
Colombia’s KAROL G, the most streamed female Latin music artist worldwide on Spotify for the last four years in a row, will feature in FC Barcelona jersey on the next men's Clásico game scheduled on April 21, playing in Madrid's Santiago Bernabéu field.
The female team will wear the exclusive edition t-shirt for the first time on Saturday, April 13, during a game against Villarreal.
This new logo seeks to pay tribute "to everyone willing to change the rules of the game, to break down barriers, and to leave a legacy for new generations to express themselves as they want. “La Bichota,” just like the Barça women’s and men’s teams, has inspired countless people," a statement shared by Barça reads.
"The heart symbol represents what became ‘Bichota’ style, a moment in my life where I found strength, resilience, and support," the Colombian singer said in a press release.
Not a first
During the last Clásico games, Spotify, the main sponsor of the team, has offered their spot on the jersey to famous artists to promote music, such as Catalan singer Rosalía, Drake, or the Rolling Stones.
Karol G is the fourth artist to feature in these exclusive shirts, which are also on sale.
Juli Guiu, FC Barcelona's vice president for marketing, praises the importance of changing the logo on special occasions.
"The anticipation as to who will be the next chosen artist generates conversation at all levels for weeks and the resulting impact when the news is finally announced can be measured on a global level," he said.
T-shirt on sale
For those interested in buying it, there are 1899 units of the match-quality FC Barcelona x KAROL G Limited Edition, while the FC Barcelona x KAROL G Signed Limited Edition is even more exclusive.
Just 22 units are on sale, and they are also match-quality and signed by the players who start the two matches: the Liga F clash and the men’s Clásico with Real Madrid.
The limited edition sells for €399.99, while the signed edition for €2,999.99 online.
The team has also launched a limited edition of lifestyle items such as shirts, hoodies, scarves, and beanies, combining Karol G's imagery with the traditional look of Barça items.