Gerard Piqué becomes the new face of Mango

The FC Barcelona football player Gerard Piqué and the Catalan retail company announced the news today. Piqué will represent the brand for the next two seasons. In doing so, Mango plans to promote its male clothing section.


February 23, 2011 10:08 PM

Barcelona (ACN).- The star of Barça Gerad Piqué is the new face of Mango’s new male collection, according to a press release issued today by the Catalan multinational company. Therefore, Piqué will represent the brand in the next Spring/Summer season that as well as Autumn/Winter’s. According to Mango, Piqué’s success and professionalism ensured his ability to be the brand’s new image for male clothing. He was one the Spanish team players that won the FIFA World Cup and he is one of the pillars of the current FC Barcelona, which is considered by many as the best football team in the world. Piqué has been making headlines recently for being in a supposed relationship with the singer Shakira.

H. E. by Mango hired Gerard Piqué. According to Mango, Piqué perfectly represents the type of man the brand wishes to wear: young, with personality, casual, and with his own style. With this collaboration, Mango opts for famous faces for their male clothing collection; before it was only using professional models. However, Mango’s woman clothing already used celebrities such as Penelope Cruz and Scarlett Johansson. Mango did not release the economic aspects of the agreement.