Amsterdam's Moco Museum opens in Barcelona with art by Banksy, Kaws and Basquiat
Modern, contemporary and street art displays aim to attract young people and newcomers in particular
There is a new addition to the Barcelona art scene; Moco Museum is opening in the heart of the Catalan capital.
The site in the city's El Born neighborhood is Moco's second location, following on from the original museum in Amsterdam, which opened in 2016.
The museum showcases modern and contemporary art, hence Moco, alongside street art, aimed at a young audience not necessarily interested in the art world.
These "first-timers" – as described by Kim Logchies, co-owner of the gallery along with her husband Lionel – want to see works by active artists like Banksy and Kaws, alongside art from established contemporary and modern artists, from Basquiat and Warhol to Mark Rothko and Jeff Koons.
The exhibitions on view reflect these tastes, featuring unique street art pieces from Banksy in the exhibition Laugh Now, while Moco Masters Modern has works from Salvador Dalí and Damien Hirst.
Moco Masters Contemporary highlights rising stars and digital art is also included, with dedicated spaces to experiential and immersive art by teamLab, Les Fantômes, and Studio Irma.
The private museum enhances El Born's reputation as an art hub, located on the same street – Carrer Montcada – as Picasso Museum Barcelona, and just around the corner from MEAM, the European Museum of Modern Art.
Moco says the location of their Barcelona hub in the historic Palau dels Cervelló, "changes the energy of an exclusive space to welcome all."