technological district

In the last few years, tourism has boomed in Barcelona. In 2014, the Catalan capital was the 4^th most visited city in Europe and 16^th in the world, with almost 8 million foreign visitors that year. Especially during high season, visitors literally invade some parts of the city such as Les Rambles, Antoni Gaudí's main creations and the urban beaches. However, there is much more to Barcelona than just this. Indeed, the city has 73 different neighbourhoods, divided up into 10 districts, each one with its own particular soul and history. For example, inside the district of Sant Martí – just outside Barcelona's historical centre – the neighbourhood of Poblenou is located. Historically known as the 'Catalan Manchester' for its role as the city's industrial centre in the 19^th and early 20^th century, nowadays it is becoming a very attractive place to live for many young people. Strongly revitalised after the 1992 Olympic Games and currently characterised by a rich architectural landscape and vibrant artistic scene, it represents the city's new business and technology district, being also very interesting for tourists willing to step outside of the usual routes.

The 22@ technological and business district of Barcelona, which is located between Glòries and the Fòrum areas and around the streets of Diagonal and Pere IV, grew by 136% more in 2014 than in the previous year. The area has accumulated 88% of the pre-leased offices and has also attracted 34% of operations in the Catalan capital. This huge growth could come to a stop in a year because some experts warn that there will not be enough space available if there is no new construction. The increase in this area of the city is almost three times higher than the average in Barcelona, which grew to 53.76%. The Information and Communications Technology sector leads office acquisition, with 28% of total real estate investment used to set up offices in Barcelona being accounted for by this sector.

Barcelona will host one of the main and most innovative business accelerators in the world, Startupbootcamp, which is winner of Europe's 2014 Best Startup Accelerator and specialises in new technologies. The German company will select 10 start-ups from all around the world to help them develop their projects specifically related to the so-called Internet of Things (IoT), which is the technology connecting electronic devices to each other in order to improve quality of life. Startupbootcamp will set up its office in the 22@ technological and business district, which occupies the revamped Poblenou old industrial neighbourhood. During 3 months it will select the projects from the Media TIC building, where the Mobile World Capital has its main offices, which is the foundation that aims to transform Barcelona into the capital for the world's cell-phone and mobility industry, after organising the Mobile World Congress each year.

An old factory in the 22@ technological and business district of Barcelona, named Ca l'Alier, will be transformed into an innovation centre focused on Smart Cities. The French multinational Schneider Electric and the American networking giant Cisco Systems will invest €6 million in the building's renovation in order to set up their new research centres. The two companies then plan to invest a total of €37 million in the centres over the next 5 years. Barcelona´s City Council will also occupy a part of the renovated building for offices for its new Institute of Technology for the Habitat (BIT Habitat). The renovation of the Ca l'Alier factory will be the first step towards the creation of the Smart City Campus, which will be located throughout the 22@ technological district, a developing business area in Barcelona located around the old Poblenou industrial neighbourhood. The new Ca l'Alier research centres are expected to open in the summer of 2016 and to create 160 jobs.

Multinational corporation T-Systems has officially unveiled one of its four operations centres at world level, based in Barcelona. The German company has invested €2.5 million in the centre, creating 170 new jobs in 2013. 350 more employees are expected to be hired in 2014, according to T-Systems. The Catalan Minister for Business and Employment, Felip Puig, who also attended the press conference, stressed that T-Systems is “one of the Catalan Government’s most valuable partners in the field of technology”. Puig added that the Catalan Executive and the German multinational had signed various agreements, lasting from 6 to 10 years, which were worth € 400 million and would generate 2,000 jobs.

Many international and national companies have set up their headquarters in the 22@ area during the last decade, located in Poblenou, an old industrial district known as the “Catalan Manchester”. The borough continues to change and grow in many ways. Improved traffic distribution for the Plaça de les Glòries or the Design HUB are just some of the new proposals. At the moment, Poblenou is a landscape of contrasts: from hi-tech buildings to abandoned factories. It is a unique urban landscape as well as an ongoing challenge from an architectural, economic and social point of view.

Telefónica’s R&D centre in Barcelona’s 22@ technological district will lead the company’s innovation internationally and will significantly increase its staff numbers, which currently stands at 220 workers. The decision strengthens Barcelona’s position as the Mobile World Capital, as it already hosts the main event of the mobile technology industry at an international level. In total, Telefónica has 6 R&D centres spread throughout the world. Besides Barcelona, the company’s innovation centres are based in Silicon Valley, Sao Paulo, London, Tel Aviv and Madrid. The Barcelona centre is now celebrating its 10th anniversary. In the last decade, Telefónica has invested up to €200 million in its Catalan centre, €28 million of which was in 2012.

The company working on creating mobile applications and payment systems will arrive in the Catalan capital in July. It will start by creating 75 direct jobs but its plans are to gradually increase staff figures. Transax will operate from Barcelona to Europe, the Middle East and Latin America. The Catalan Government’s Invest in Catalonia programme has facilitated the Canadian company’s arrival. Furthermore, the Catalan Business Minister emphasised that Catalonia was the European region that received the greatest direct foreign investment in 2012, according to a report by the Financial Times.

Mateu Hernández is the General Director of Barcelona Global, an independent private association that is trying to make Barcelona one of the best cities in the world to attract talent and business activity. Its activities are similar to associations like Partnership for New York, Berlín & Partners and London & Partners, for example. Barcelona Global is made up of the main research centres in the city, prestigious professionals from the Catalan capital or related to it, and more than thirty of the most powerful and innovative companies in Barcelona.

The Mayor of Barcelona, Xavier Trias, emphasised that Cisco’s new centre will put the Catalan capital “in the forefront” of smart city projects. Cisco will invest €4.5 million in its new centre working on electric mobility, smart lighting and other urban projects. On top of this, the American company will also invest another amount, yet to be determined, to renovate the Ca l’Alier factory, which is owned by the City Council and has been transferred to the American company in exchange for the renovation. In addition, Trias – who is on an official trip to the United States – and the Mayor of San Francisco, Edwin M. Lee, agreed to increase the cooperation between the two cities, starting with setting up a regular direct flight connection.

The main trade fair on mobile phones and technology in the world brought together 11% more participants than the 2011 edition and more than 1,500 companies, including the main multinationals in the sector. Barcelona was declared the Mobile World Capital last summer and will organise this top international event until at least 2018. The 2012 congress had a direct economic impact of €300 million for the city and Catalonia’s economy. The CEO of the organising company, John Hoffman, said that the 2012 MWC “has been a success in all aspects”.

The Catalan capital is hosting the first edition of the ‘SmartCity Expo & World Congress’, which brings together more than 9,000 professionals to discuss interaction between new technologies, urban planning and citizen welfare. In addition, “the father” of electric cars in Asia, Professor Chan, stated that Barcelona has the “great potential” to become the electric car’s “open window to the world”. Last week, the Mayor of Barcelona, Xavier Trias, participated in the 10th Metropolis World Congress held in Brazil, where he met with Cisco Systems Vice President to build an innovation centre focused on smart cities in the Catalan capital.

26 new knowledge-intensive companies have set their offices in Barcelona’s 22@district over the first half of this year. The innovation district has more than 1,500 companies and increased its turnover by 5.4% against the 2008 census.