grupo godó

The Catalan public television and radio broadcaster continues to lead the audience share in Catalonia. Regarding newspapers, ‘La Vanguardia’ tops the ranking in Catalonia, followed by ‘El Periódico’. The number of consumers choosing newspapers in Catalan has grown by 29% in the last year, thanks to the recently created ‘Ara’ and the new edition of ‘La Vanguardia’ in Catalan. This totals 48% of its readers.

In the year of its 130th anniversary, the historical flagship of the Catalan press, the spokesperson of the business world and centre-right nationalism has launched an edition in Catalan. ‘La Vanguardia’ has finally taken this step after many years, or even decades, of rumours. Also some months after a new newspaper in Catalan aimed at a similar but younger target began publication. “Our DNA is Catalan”, states the newspaper’s editor Javier Godó to explain their decision.