catalan tourism agency

Sobering news for hotels and companies that promote ‘binge tourism’

May 17, 2016 07:00 PM | ACN

The Catalan Government wants to put a stop to ‘binge tourism’ and will therefore expel from the Catalan Tourism Agency (ACT) those establishments which promote it. The decision came after a meeting with representatives from the Association of Tourism Employers of the Counties of Penedès and Garraf (ADEPG). Director General of Tourism Marian Muro called on businessmen of the sector “to be brave” and preserve Catalonia as a prestigious tourist destination and “contribute” so that its image “won’t be damaged”. Indeed, an operator that organised the so-called ‘Karibean Spring Break’ in Salou, which was promoted directly to young foreigners and used binge drinking and the expectation of sex as a promotional tool to lure the young tourists, has withdrawn this tourism package from the market.

Catalonia promotes itself in World Travel Market in London, boosting links with UK

November 3, 2014 08:08 PM | ACN

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m2 exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

Catalonia aims at becoming the favourite Mediterranean destination for British tourists

November 4, 2013 09:25 PM | ACN

Catalonia is participating in the ‘World Travel Market’ fair in London, with the objective of turning the country into a destination of reference for British tourists, and more precisely of becoming their main destination in Southern Europe and the Mediterranean. Catalonia’s stand focuses on sectors that are usually appealing to British visitors, for instance gastronomy, culture and golfing. Great-Britain has become the second largest tourist market for Catalonia after France. In the first 9 months of the year, 1.4 million tourists from the UK have visited Catalonia, generating €1 billion. The Catalan Government is expecting this trend to consolidate in the years to come.