book sales

On the 23^rd of April, Catalans celebrate the day of their patron saint, Jordi (Saint George). The day is Catalonia's equivalent to Valentine's Day in the Anglo-Saxon world but it is also a day that pays homage to worldwide literature and reading. Men and women offer books and roses to those they love: relatives, friends, work colleagues and particularly to lovers and partners. Every year introduces twists to the tradition with 2015 presenting the 'TecnoRose' amongst other innovative designs. In addition, many authors spend the day touring around to give readers signed copies of their books. The amount of books sold this year is expected to follow the success and exceed the sales of 2014. 'El món blau. Estima el teu caos' by Albert Espinosa and 'La templanza' by Maria Dueñas are predicted to be among the bestsellers.

The 20^th edition of the Manga Fair is taking place between Thursday 30^th October and Sunday 2^nd November at the Fira de Barcelona's Montjuic exhibition space. The Manga Fair is an annual event that celebrates the popular Japanese anime, bringing together fans from all around the world, through a series of exhibitions and activities in Barcelona. This year, the space has increased to 50,000m², and the opening times will be extended. There will be a variety of special guests attending, including the author Kengo Hanazawa, artist Takeshi Obata from Japan, and Ken Niimura, a Spanish author of Japanese descent. There will also be a number of musicians participating, such as the Japanese pop group Loverin Tamburin. The programme features various exhibitions on Japanese authors and illustrators. On the catering side, the event will feature Michelin-star chefs including Ricardo Sanz and Jordi Roca.

This year the Barcelona International Comic Fair celebrated its 32^nd edition by looking back at the golden age of superhero comics and the wars that shaped History. Organizers FICOMIC increased this year´s event space from 19,000 to 32,000 square meters, which resulted in attendance figures of 106,000 throughout all four days and an increase in sales of comics and other products. The Fair Director, Carles Santamaría, stated that “weare satisfied with the high participation of the audience in an edition that has beaten its record for space”. The festival was once again characterized by the presence of well-known names of the comic universe, such as Spanish artists Paco Roca and Francisco Ibañez, Canadian Ramón K. Perez and Maltese Joe Sacco.

Perhaps the most famous holiday in Catalonia, Sant Jordi combines culture with romance as books and roses are exchanged. As we all know by now, the legend of Saint George is a celebration of love epitomized by the brave knight who saved a princess from a terrible dragon thus harvesting a beautiful rose from its blood. So how did that become a day for buying and promoting books? Back in 1928, some Catalan booksellers decided to promote the holiday by setting some bookstalls all over the city to celebrate the anniversary of the death of two of the biggest names in literature, Miguel de Cervantes and William Shakespeare. Catalan Book Day was born and it would be declared World Book Day by UNESCO in 1995. The day after the Easter break combined with great weather resulted in a 3% increase in book sales. Swedish author Jonas Jonasson, Spanish authors Almudena Grandes and Pilar Urbano and Catalan writer and athlete Kilian Jornet were the bestsellers for 2014.

On the 23^rd of April, Catalans celebrate one of their dearest festivities of the year: Sant Jordi (Saint George). The day is Catalonia's equivalent to Valentine's Day in the Anglo-Saxon world but it also represents a homage to literature and reading. Traditionally men offered red roses to their girlfriends or wives, and women offered a book in return. Nowadays, both men and women offer books and roses to those they love, whether their life partners, relatives, friends or even work colleagues. On almost every corner and on the main streets throughout Catalonia there are stands selling either roses or books. It is the day celebrating love but also the most important day for the publishing industry, selling around 8% of their yearly sales and advertising the latest gimmicks. In a country with 7.5 million people, some 7 million roses are sold and around 1.5 million books on this single day.

Victus, the historical novel by Albert Sánchez Piñol, has triumphed on the Catalan National Day of roses and books both in the Spanish and Catalan language. In the category of media-friendly writers, the biggest-selling book has been Brúixoles que busquen somriures perduts by Albert Espinosa, the scriptwriter known for his hit TV series Polseres Vermelles (‘The Red Band Society’). Barcelona’s streets were filled with bookstalls where the most popular authors signed their books in front of huge queues of excited fans. For bookshops it is also a great chance to bring in some much needed revenue as it is estimated that on Sant Jordi’s Day they invoice between 8% and 10% of the whole year’s profits, a figure of around 18 million euros.

Saint George (Sant Jordi in Catalan) is the patron saint of Catalonia. Every 23rd April the traditional red roses and all kinds of books invade the streets creating a unique atmosphere. Tradition says that the man gives a rose to his loved one and she offers a book to the man she loves. However, tradition has evolved and people also give books and roses to partners, family members and friends now. Despite the crisis six million roses and a million books are expected to be sold.

Classic and contemporary authors from Catalonia, writing in Catalan or in Spanish, are one of the main attractions of this year’s Salon du Livre in Paris, which is one of the main book fairs internationally. Running from Friday the 22nd to Monday the 25th of March in the French capital, this year the book fair has Barcelona as its guest city under the title ‘Barcelona, ville des prodiges’. The Institut Ramon Llull, the public body in charge of promoting Catalan culture abroad, is organising the presence of Catalan literature at the fair. During the first day, the visitors were mainly interested in Eduardo Mendoza, Carlos Ruiz Zafón and Josep Pla, who wrote ‘The Grey Notebook’ which has just been translated into French.

There is a special feel to the streets of Catalonia on 23rd April as for one day locals set aside their daily concerns to celebrate a unique tradition: Sant Jordi’s Day. Every 23rd April is awash with the colour of roses and the gleaming jackets of books hot off the presses. Tradition dictates that today is the day men give their loved ones a rose and in return women buy men a book. The results are spectacular as around 7 million roses and 1.7 million books are sold in the space of a single day.

Catalans traditionally exchange roses and books with their loved ones on 23rd of April. Streets and squares around the country fill with crowds in celebration of the National Day or ‘Diada’.

According to the Publishers Association of Catalonia, the book sector made a 10% loss last year. Books in Catalan represent 26.5% of the domestic market, 1.1% more than in 2009.