Barcelona launches €10 discount vouchers to encourage local spending
City council invests €4 million in project to incentivize a similar figure of spending
The Barcelona city council has launched 100,000 new 'Bonus Consum' vouchers for residents to get a €10 discount in local shops on purchases over €20.
From Tuesday, people can download up to three of these coupons at a time and have until December 31 to use them. According to local authorities, these vouchers will generate spending similar to the level of investment made,of €4,040,000.
The new campaign offering up to 100,000 coupons arrives after the success of a similar initiative between citizens, shops and commercial establishments. The council wants to push consumption of local products, services, and restaurants, as these vouchers can be used in over 1,700 establishments in Barcelona.
Bonus Consum coupons can be downloaded via BCNMarket website but despite being able to get up to three at a time, users will only be allowed to exchange one voucher per purchase.
In total, Ajuntament de Barcelona will offer 380,000 coupons, giving €3.8m to local shops of the city.
Barcelona mayor urged to get rid of Amazon
In November 2020, ahead of the Christmas season, the mayor of Barcelona, Ada Colau, urged Barcelona residents not to buy on Amazon for the Christmas period, and instead to think about local, independent shops.
Neighbourhood and local commerce suffered drastic consequences due to the Covid-19 induced economic crisis.
In addition, Colau echoed the words of the mayor of Paris, Anne Hidalgo by saying that Amazon "does not pay local taxes or bring wealth."