080 Barcelona Fashion launches with their most ‘sustainable fashion’ manifesto ever

The summer edition of the fashion, design, and style festival, with a technological twist, takes place this week until Friday

A model shows off designs from the brand Escorpion on the catwalk during the summer 080 Barcelona Fashion 2019 festival. (Photo: Andrea Zamorano)
A model shows off designs from the brand Escorpion on the catwalk during the summer 080 Barcelona Fashion 2019 festival. (Photo: Andrea Zamorano) / ACN

ACN | Barcelona

June 25, 2019 03:23 PM

The 24th edition of 080 Barcelona Fashion has kicked off this Tuesday at the Hospital de Sant Pau. The summer edition of the fashion celebration and contest promoted by the Catalan government will take place until Friday and will be promoting "more designers of sustainable fashion than ever." 

According to Marta Coca, the head of the fashion department of the Catalan government and the director of 080, the presence of sustainable fashion is "a reflection of what is happening in the world of designers and brands" that "increasingly have values ​​of commitment to both society and the environment."

The fabrics used in this year’s fashion festival are recycled, do not generate waste, and their production does not generate a carbon footprint. The director of the 080 explained that most of the brands involved have "quite local productions, coming from the surroundings of Catalonia" and increasingly use the "circular design," with reusable material.

Local Catalan presence

Among the Catalan brands that will feature on the catwalks, there are some totally sustainable like All Sisters and Sonia Carrasco, who only use recycled materials. In addition, the 080 Barcelona Fashion has specifically sought international designers who make the same commitment to sustainability. This is the case of the New York firm, Nicholas K, the Argentine Nous Étudions, and the Moroccan-American Marrakshi Life.

Other brands have an element related to sustainable fashion such as Agnés Sunyer, Aubergin, or As a fish in the Water. The event also features classic designers such as Antonio Miró, Custo Barcelona, ​​Lebor Gabala, Lola Casademunt, Naulover, Teoh & Lea, and Txell Miras. 

"We bring together all these trends that are already happening," Coca reflects on sustainability. In addition, the activities offered in tandem to the event are also focused on the subject of sustainability, as well as on technology. The general director of commerce in the Catalan government, Muntsa Vilalta, stressed that the fashion sector is increasingly focused on sustainability "in fabrics, in production and also in marketing."

Technology and economy

Vilalta also pointed out that the 080, as the "spearhead" of the sector, also incorporates technology applied to fashion. Coca added that both sustainability and technology are the "future challenges" of the sector. At the event, technology will be present with the investment forum for start-ups, which will take place on Wednesdays, as well as with a new multimedia space located on the site.

The business minister, Àngels Chacón, highlighted during the opening of the 24th 080 that the fashion sector represents 7.5% of the GDP of Catalonia, and employs 65,000 people. 

Chacón said that it “must contribute to the improvement of the competitiveness of the sector” and “establish synergies between the different parts of the value chain, fostering emerging talent, and supporting designers and brands promoting its internationalization.”