080 Barcelona Fashion introduces new formats for ‘new ways of understanding fashion’
For the first time, the contest will feature ''80 Capsules Day'', with firms such as Avellaneda, Lagaam and Juanjo Villaba
080 Barcelona Fashion kicks off on Monday, February 3, lasting four days until February 6, and will see exciting new additions to the fashion fare that aims to promote the local design scene with biannual events.
Among the new incorporations this year are having a specific day devoted to “capsules” - a space that calls for “freedom” and the search for “deconstruction spaces and new ways of understanding fashion” through smaller collections, known as "capsules."
The day will be known as ‘080 Capsules Day,’ and will be an exhibition in which designers will prioritize presentation of the brand, concept and creative universe.
Firms such as Avellaneda, designer Alled Martínez, Laagam, Las Antonias, and Juanjo Villaba Bermúdez will present their proposals in this exciting new format.
International presence and growing role of technology
080 Barcelona Fashion, promoted by the Catalan government, also plans to accentuate its international presence. The poster for this year's edition will feature the South African firm CHULAAP, the Asian-born creator Esaú Yori and the New York-based brand Love Binetti, among others.
In this edition, 080 Barcelona Fashion will also have a platform with presentations and talks looking at the growing role of technology in the world of fashion. The new element of the conference will be known as ‘Fash-Tech Talks.’
Fashion Showroom for professionals
This year also sees the return of the 080 Barcelona Fashion Showroom, a professional exhibition space where models will showcase the hottest trends on the catwalk. Last year, it closed with a turnover of approximately €2 million, five international trade agreements, and 300 commercial interactions between exhibiting brands and buyers.
The eighth edition of the summit, organized by Modaes.es in collaboration with 080, will be held on Thursday, February 6 at the Barcelona Congress Center. The main theme will be "Objective: Consumer" and will have speakers from Mango, H&M, Bimba y Lola, Uno de 50 or Deloitte, among others.
As well as this, the event will have a 'Pop Up Gallery', with some twenty fashion brands and accessories installed in the Pavilion of the beautiful modernist enclosure of Hospital Sant Pau.
The space will host DJ sessions, audiovisual projections and presentations. It will also have the '080 Experience Box', a multidisciplinary space of contents linked to fashion and trends. Both areas will be open to the general public and can be accessed with a code through the web.
The business minister, Àngels Chacón, highlighted during the opening of the previous 080 that the fashion sector represents 7.5% of the GDP of Catalonia, and employs 65,000 people.
Chacón said that it “must contribute to the improvement of the competitiveness of the sector” and “establish synergies between the different parts of the value chain, fostering emerging talent, and supporting designers and brands promoting its internationalization.”
The event takes place in the iconic Hospital Sant Pau, one of Barcelona’s modernist masterpieces, designed by architect Lluís Domènech i Montaner, between February 3-6, 2020.