Fine weather on Sant Jordi makes booksellers optimistic
Bookshop association expects profitable year on Catalonia’s day of books and roses after good business at the weekend
Sant Jordi’s Day, Catalonia’s annual festival devoted to books and roses, is one of the most important days of the year for booksellers, and accounts for 10% of annual books sales.
On Monday morning, the association representing Catalan bookshops said this year’s edition looks as if it is going to be particularly rewarding. The reason is twofold: the good weather, helping to bring people on to the streets, and the fact that this year Sant Jordi’s Day falls on a Monday, thereby providing continuity in the sales of books that began over the weekend.
"I always say that the most important thing is not the first two or three but rather all the others, which is our work as booksellers, the work of recommending books"
Maria Carme Ferrer · Catalan Booksellers’ Association president
The head of the Catalan Booksellers’ Association, Maria Carme Ferrer, said that sales in bookshops had been very good in the days leading up to the festival. Ferrer even suggested that some customers might “repeat” on Monday and buy a second book, given the forecasts for the titles expected to sell the most this year.
However, she refused to be drawn on what those bestselling titles might be: “Then we only sell those ones,” she said, adding, “We want to give all of the books we have on our stalls a chance.”
"A bit of everything sells. I always say that the most important thing is not the first two or three but rather all the others, which is our work as booksellers, the work of recommending books," she said.