xavier espasa

Gastronomy and wine add value to Catalonia’s tourist offering at ‘ITB Berlin’

March 10, 2016 06:57 PM | ACN

Local gastronomy and wine form the focus of Catalonia’s tourism strategy for this year. Coinciding with its selection as the European Region of Gastronomy 2016, the Catalan Tourism Agency (ACT) is promoting a wide range of routes, mainly designed to do by bike, which combine sport, nature and the main wine denomination of origin areas. ITB Berlin is the biggest tourism fair in Europe and one of the most important in this sector worldwide. “We have to be here”, stated ACT’s President, Xavier Espasa. Regarding the German market, which is the third country of origin in terms of number of tourists, this is “getting more sophisticated” and appreciates Catalonia as a diverse destination, more than just the usual attractions, which reinforces the idea that it goes further than sun, beaches and Barcelona.

Catalonia promotes its gastronomy and wine at 'World Travel Market'

November 4, 2015 03:58 PM | ACN / Sara Prim

Catalonia promoted itself as a leading tourist destination at London World Travel Market, one of the most important global events for the travel industry. This year, Catalonia’s strategy focused on its selection as European Region of Gastronomy 2016, so that routes based on local food and wine have been designed to add value to Catalonia’s traditional attractions. “We must appreciate the gastronomic richness of our country” stated Delegate of the Catalan Government to the UK, Josep Manuel Suárez, who highlighted the Mediterranean diet as “fundamental”. Throughout the week, Catalonia’s stand will offer to the 50,000 visitors expected to attend the fair an image of the territory that goes beyond sun and beaches, promoting the Pyrenees region and cities with a relevant Roman heritage such as Tarragona. The aim is to diversify Catalonia’s tourism and to become a city break destination as well.