london world travel market

Catalonia promoted itself as a leading tourist destination at London World Travel Market, one of the most important global events for the travel industry. This year, Catalonia’s strategy focused on its selection as European Region of Gastronomy 2016, so that routes based on local food and wine have been designed to add value to Catalonia’s traditional attractions. “We must appreciate the gastronomic richness of our country” stated Delegate of the Catalan Government to the UK, Josep Manuel Suárez, who highlighted the Mediterranean diet as “fundamental”. Throughout the week, Catalonia’s stand will offer to the 50,000 visitors expected to attend the fair an image of the territory that goes beyond sun and beaches, promoting the Pyrenees region and cities with a relevant Roman heritage such as Tarragona. The aim is to diversify Catalonia’s tourism and to become a city break destination as well.