New ‘Automobile Barcelona’ fair kicks off, focused on innovation
Barcelona’s car show, which has brought the main novelties of the automotive sector to the Catalan capital for nearly a century, has reinvented itself. The new ‘Automobile Barcelona’ fair opened its doors this Thursday focused on innovation, said the fair’s president, Enric Lacalle. During the next ten days, more than 90 companies, 30 car brands, and 108 speakers are expected at the Fira de Barcelona, including Tesla and other companies related to the new technologies such as Google or Facebook. Volkswagen is a notable exception. Catalan President, Carles Pugidemont, welcomed the “partnership” between connectivity and the car industry but insisted that the main challenge is that everyone be able to enjoy this combination and not just a select few.