Top Catalan influencer quits social media to prioritize mental health

Dulceida: "I feel lost and need to find my way back to happiness"

Dulceida, right, with fellow influencer Laura Escanes in 2018 (by Andrea Zamorano)
Dulceida, right, with fellow influencer Laura Escanes in 2018 (by Andrea Zamorano) / ACN

ACN | Barcelona

August 24, 2021 12:39 PM

Dulceida, an entrepreneur, fashion blogger, and social media influencer from Badalona with almost 3 million Instagram followers and over 2 million YouTube subscribers, has been a staple of the Spanish tabloid scene for years.

Famous for her style tips and an LGBT icon since coming out as bisexual in 2015, Aida Domènech alias Dulceida has not been one to shy away from the spotlight, laboriously sharing snippets of her life with legions of admirers.

But the Catalan fashionista's latest post, published on Monday, caught everyone off guard.

"I'm taking a break," it reads. "I feel lost and need to find my way back to happiness, to recognize myself, to be myself again, and to love myself again. This has been a shitty year."

 
 
 
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A post shared by Aida Domenech (@dulceida)

Dulceida thus joins the ranks of other celebrities who have recently opened up about their struggles with mental health, from Simone Biles to Naomi Osaka, both of whom caused a stir by deciding against participating in sports competitions, or, closer to home, Catalan television presenter Mercedes Milà, who has spoken out about her bouts of depression.