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Barcelona International Motor Show aims to be first large post-pandemic event

Automobile fair to feature car makers such as BMW, Mercedes, and SEAT

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17 September 2021 05:16 PM

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ACN | Barcelona

Automobile Barcelona, formerly known as the Barcelona International Motor Show, will return to business this September 30 to October 10 with its first edition in two years.

A total of 23 different car manufacturers will take part in the fair that hopes to be a "great post-pandemic event," according to director Ricard Zapatero.

Organizers hail putting on the show in the first place a “success,” although there will be 20 fewer brands participating this year compared to 2019. Volkswagen, Ferrari, and Porsche are some of the makers who won’t be present this year, but organizers say this is due to the health crisis or lack of budget for fairs this year, while there is a willingness to return to the Motor Show in the future. 

No targets for attendance numbers or sales have been set because, as Enrique Lacalle, president of the organizing group says, holding the fair alone is already “a miracle."

“After the times we have lived through, which have been very hard, arriving here with a showroom with 23 car brands, the first in Europe after the pandemic and with 13 novelties is the story of a miracle,” Lacalle said.

The trade show has invited Spanish king Felipe VI and Spanish president Pedro Sánchez to the inauguration event on September 30, but their attendance has not yet been officially confirmed.

The first two days of the show will be reserved for the press and professionals in the sector, and from October 2 the doors will be open to the general public. 

It will not be necessary to provide a negative Covid-19 test or show the proof of vaccination to enter, as the Fira site is governed by the same rules as shopping centres. Organizers assure there is plenty of room to meet the maximum capacity and social distancing measures.

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  • A car modelled at the 2019 Barcelona International Motor Show (by Cristina Buisan)

  • A car modelled at the 2019 Barcelona International Motor Show (by Cristina Buisan)

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