Business

After eight years of losses, SEAT has pulled itself out of the red, earning €6 million in profits after taxes in 2015. This marks an end of a period of struggle with a record turnover of 8,332 million (up 11 percent on 2014), stated SEAT CEO Luca de Meo. He also hopes that the success in 2015 will help the company maintain its momentum as it pushes into 2016 with the manufacture of a new SUV vehicle as well as the release of three other car models over the next 18 months. Although the company has faced significant challenges in the face of a recovering auto industry, SEAT has seen increasing demand from southern Europe in Italy and Spain, as well as in Germany, where the company made 90,000 of their 400,000 car sales in 2015. 

In 2015, Barcelona saw 740 million euros from American home-sharing website Airbnb, through which over 800,000 guests connected with over 9,000 hosts. This number marks an increase in guests, in amount earned, and in overnight stays. This year also saw a shift in lodging location as the rented spaces are no longer primarily centred in the historic ‘Ciutat Vella’ neighbourhood. By the website´s data, Barcelona is now the fourth most important destination, preceded by Paris, London, and New York. CNA spoke to CEO of Airbnb in Spain and Portugal Arnaldo Muñoz, who explains the negotiations in progress between the company and the Catalan and Barcelona authorities. 

The Barcelona airport at El Prat de Llobregat registered an increase in almost all aspects in the month of February. Thanks to the Mobile World Congress (MWC), international passengers registered an increase of 22% while the number of domestic passengers rose by 16.9%. These numbers contributed to the 20.4% overall growth in total passengers for the month, along with a 13.3% growth in the number of operations. Compared to the same period in 2015, the amount of cargo and merchandise transported also grew, registering an increase of 18.3% and 18.6% respectively. The Catalan airport also saw an increase in annual terms, with 17.4% more passengers and 9.4% more operations than before.

The Zurich Insurance group will establish its new global data centre in Barcelona, as was divulged by the company CEO Vincente Cancio last Thursday. The opening of the global data centre, which is a two-year project, will establish 200 jobs. These positions will add to the existing 250 which the Zurich Group has already created in Barcelona. The company has over 2,000 employees and more than 130 years of presence in Spain.

Local gastronomy and wine form the focus of Catalonia’s tourism strategy for this year. Coinciding with its selection as the European Region of Gastronomy 2016, the Catalan Tourism Agency (ACT) is promoting a wide range of routes, mainly designed to do by bike, which combine sport, nature and the main wine denomination of origin areas. ITB Berlin is the biggest tourism fair in Europe and one of the most important in this sector worldwide. “We have to be here”, stated ACT’s President, Xavier Espasa. Regarding the German market, which is the third country of origin in terms of number of tourists, this is “getting more sophisticated” and appreciates Catalonia as a diverse destination, more than just the usual attractions, which reinforces the idea that it goes further than sun, beaches and Barcelona.

The European Parliament has approved a new Port Services Regulation (PSR) which grants each port the legislative power to regulate its own rates and internal structure. This new regulation could end the “hypercentralism” of the Puertos del Estado, the government-run sector which controls the ports in Spain. As the Port of Barcelona has seen more and more traffic in the last few years, this could allow for it to truly ¨thrive”, by allowing it to lower its rates to more competitive prices, and opening it to becoming a European port for international commerce. The conservative People’s Party (PP), the Spanish Socialist Party (PSOE), and Unionist Ciutadans all voted against the legislation. 

International tourists spent €713 million in Catalonia this past January, which represents nearly 18% more than what they spent in the same period last year. In Spain as a whole, international tourists spent more than €3.712 billion in January, which despite representing a 3.6% increase compared to the same month last year, is much lower than the rise registered in Catalonia. In fact, according to data released by the Spanish Statistics Institute (INE), Catalonia is the only region in Spain in which the average spend per person grew in the first month of the year. The average spend registered in January totalled 958 euros per person, 1.3% more than in January last year, while the daily spend per tourist was 159 euros, 16.7% more than in the previous January.

This past February showed the biggest decrease in registered unemployment in Catalonia for 20 years with 7,843 fewer people unemployed than in January. According to official data from the Spanish Ministry of Employment and Social Security released this Wednesday, Catalonia led the decline in unemployment in Spain as a whole and has now accumulated 32 consecutive months of annual decreases. The services sector led the unemployment decrease, followed by industry and construction, whereas the agriculture sector added 522 people to the unemployment lists. While Catalonia was the Autonomous Community which registered the highest drop in unemployment in February, unemployment rose in Spain as a whole by 2,231 people and broke the positive trend registered each February for the last two years. 

KT Corporation has chosen Barcelona to be the “importation gateway for its products and services” in Europe, stated the Catalan Ministry for Business and Knowledge, Jordi Baiget. The agreement with the Korean telecom giant was reached during the latest edition of the Mobile World Congress, which took place in Barcelona between the 22^nd and the 25^th of February, and established the setting up of a commercial office in Catalonia, as well as the creation of “jobs and investments” which are yet to be finalised. At the same time, the agreement foresees that KT will facilitate the distribution of Catalan products and technologies in the Korean market. 

The 2016 edition of the Mobile World Congress (MWC) registered a record participation of 101,000 visitors, 6% more than last year’s edition. The 2,200 stands distributed across two different venues, L’Hospitalet Gran Via and Fira de Montjuic, constituted an exhibition of 110,000 square metres where the latest news in the mobile phone-related industry was unveiled. Presentations on virtual reality held the spotlight throughout the week, with newly unveiled gadgets and discussions on how virtual reality will change how we live and communicate.Despite the mobility problems, mainly derived from the metro strike which diluted the opening of Barcelona’s new L9 underground line, GSMA CEO John Hoffmann confirmed that the MWC will stay in Barcelona until 2023. The 2017 edition will take place from the 27^th of February to the 2^nd of March.

From this Monday until the 25^th of February leading brands in the mobile phone-related industries such as Samsung, LG and Sony will present their latest wares and Facebook founder Mark Zuckerberg and F1 driver Lewis Hamilton will be amongst the speakers. A record figure of 100,000 visitors are expected and 2,100 international exhibitors have confirmed their attendance at the fair, consolidating Barcelona as a true meeting point for the sector. The 2016 edition of the Mobile World Congress (MWC) will take place amid major security measures due to the terrorist attacks in Paris last November and will also be affected by the metro strike, whichTransports Metropolitans de Barcelona (TMB) will carry out on the key days of the MWC. Thus, the recently opened new metro line, the L9, won’t contribute as much mobility as expected.

Catalonia sold abroad some €63,839 million worth of goods and services in 2015, setting a new record. This figure represents a 6.1% increase in comparison to the level of exports registered in 2014, according to information released by the Spanish Ministry for the Economy and Competitiveness. Imports into Catalonia reached €76 billion in 2015, which represents a 5.8% increase on figures from the same period in 2014. This means that Catalonia's trade balance registered a deficit of €12.1985 billion, a 4% reduction on the deficit for 2014. Catalonia continues to lead the exports ranking in Spain and accounts for 25.5% of all Spanish goods and services sold abroad, followed by the Valencian Community (11.4%) and Madrid (11.3%).The chemical sector was the sector which contributed the most to Catalonia's exports, representing 27% of the total for 2015 and reaching €8,497.5 million. 

The negative inflation rate in January has been accentuated by a drop in housing prices (-4.8%) mainly due to the decrease in electricity prices, according to figures released by the Spanish Statistics Institute. The January sales have also affected the so-called Consumer Price Index (IPC). On the other hand, the price of transportation grew from -2.7% in December to -1.7% this past January, due to the increase in fuel prices. Thus, the annual variation in Catalonia leaves annual inflation for last month flat. In the whole of Spain, the drop was even more accentuated; prices decreased by 0.3% last month in comparison to January 2015. 

Barcelona’s El Prat airport can now be reached by metro from the city centre. Transports Metropolitans de Barcelona (TMB) has finally opened L9 Sud, a driverless 20-kilometre stretch which connects the city centre with El Prat’s Terminal 1. The project, which was originally set to be completed by 2008, has been awaited with much anticipation, especially by those living on the outskirts of Barcelona or in areas without a metro connection, and is expected to transport nearl 30 million passengers per year. The project itself was initially estimated to cost roughly €3 million, but the Catalan government invested 200 additional million on top of the original budget. Despite these changes, L9 Sud will provide passengers a new, more convenient route to El Prat Airport as opposed to the current Rodalies line. Additionally, it will connect to 15 new stations and three other metro lines.

Hard Rock’s president Hamish Dodds and the company’s vice president, Nelson Parker, met this Wednesday with Catalan President Carles Puigdemont and the Catalan government’s vice president, Oriol Junqueras, in order to outline to them the multinational’s aim to set up a Tourist Integrated Centre in BCN World which would represent a 2.5-billion-euro investment. However, the BCN World project, which is set to be built on the 800 hectares surrounding the Port Aventura theme park (on the Costa Daurada, near Tarragona), is currently on ‘stand-by’. The government is trying to find the greatest consensus possible amongst the different parties and institutions involved and President Puigdemont announced this week that a consultation may be set up to get to know the locals’ opinions.