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Some 2,500 employees of Chinese company Tiens visit Barcelona to solidify business with the region

2,500 employees of the Chinese multinational conglomerate Tiens were awarded a six-day trip throughout Spain, ending in Catalonia. Recognisable because of their bright turquoise garb with the company logo, the several thousand people had 20 aircraft and over 1,500 hotel rooms reserved for them. The trip was also business related. Indeed, the company expects to sign new “strategic alliances” with Catalan companies, noted Li Zongmin, son of billionaire tycoon, philanthropist, chairman and founder of Tiens, Li Jinyuan. The primary business allegiance is currently with pharmaceutical factory Eladiet Papiol, located east of Barcelona. Li Zongmin also added that Catalonia’s push for independence would not affect future business decisions.

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09 May 2016 08:33 PM

by

ACN

Barcelona (CNA).- Around 2,500 employees of the Chinese multinational conglomerate Tiens were offered an all-expenses-paid trip to Spain, the last stop of which was Barcelona. The trip was also business related. Indeed, the company expects to sign new “strategic alliances” with Catalan companies, noted Li Zongmin, son of billionaire tycoon, philanthropist, chairman and founder of Tiens, Li Jinyuan. The primary business allegiance is currently with pharmaceutical factory Eladiet Papiol, located east of Barcelona. Zongmin specified that the company Tiens wants to associate itself with enterprises specialising in areas “that are necessary for consumers”.  Regarding Catalonia’s push for independence, Li Zongmin affirmed that this would not affect business in the future, focusing rather on “cultural exchange and business, not politics”.


Tiens Group is a multinational conglomerate with business in sectors including but not limited to biotechnology, logistics, finance, property, international trade, retail, e-business, education and tourism. One of the peculiarities of the trip is that all costs were paid by the founder and chairman of the company, the billionaire industrialist and philanthropist Li Jinyuan, as a reward for his employees.

In all, 20 aircraft were chartered, 1,650 hotel rooms were reserved and 70 buses were hired to transport the passengers. At the Sants train station in Barcelona, two entire AVE trains (holding 700 and 800 passengers each) were filled, and two were partially at capacity. The volume of people was so high that Renfe had to make changes for the occasion, with a personnel reinforcement of 50 people to guide and ensure the safety of Chinese visitors. Numerous media were also concerned by the arrival of the group, who wore turquoise shirts and caps marked with the Tiens corporate logo. The workers were photographed many times smiling and waving at cameras during what they called ‘Passion Trip in Spain 2016’.

The Tiens Group expects to sign new “strategic alliances” with Catalan companies. This was stated by son of Chinese tycoon and assistant director of the company, Li Zongmin, on a visit to the factory and pharmaceutical laboratory Eladiet Papiol (in the Catalan town of El Papiol, some 20 kilometres east of Barcelona), as part of the trip to Catalonia. According to Li, the Tiens Group is studying what the best sector to invest in is, giving preference to those areas “that are necessary for consumers”. The son of the industrialist offered the fashion industry as an example, but did not specify any further details. Meanwhile, Li Zongmin reaffirmed the Tiens Group’s business with Eladiet, pledging to work on internationalising the Catalan brand products to new markets in Europe, Africa and America.

Li Zongmin, who was acting in the place of his father due to scheduling incompatibilities for the trip, stated amid a sea of cameras and cell phones taking pictures and recording, that the visit to Eladiet was to be able to see the work of the factory system in person, including the production of effervescent tablets, pills, chewing gum, liquids and various formats of food supplements. Li Zongmin added that the Tiens Group intends on continuing to count on doing business with Eladiet, helping with the expansion of the brand. The announcement was applauded by Carla Gaya, CEO of the Catalan company, who pointed out that this will allow Eladiet to extend beyond the 12 countries they currently export their products to. Thanks to a “push” from the Tiens Group, Gaya affirmed, the Catalan company is confident they can accelerate the internationalisation of Eladiet within two to five years.

Business with Tiens in Catalonia won’t be affected by the push for independence

As regards the push for independence Catalonia is currently undergoing, the Chinese director has completely separated it from future investments in the region: “This process does not affect our company, because we are interested in cultural exchange and business, not politics”, he affirmed. In assessing the journey in Spain, Zongmin said they are “very happy” and that they chose the country because it interests several directors and partners of the company. He also highlighted the cultural and historical value of Spain, highlighting, among other things, the food and the quality of the football teams. 

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  • Tiens' Director Assistant, Li Zongmin, during the visit to Eladiet's factory (by ACN)

  • Tiens' Director Assistant, Li Zongmin, during the visit to Eladiet's factory (by ACN)