trade fair

Mateu Hernández is the General Director of Barcelona Global, an independent private association that is trying to make Barcelona one of the best cities in the world to attract talent and business activity. Its activities are similar to associations like Partnership for New York, Berlín & Partners and London & Partners, for example. Barcelona Global is made up of the main research centres in the city, prestigious professionals from the Catalan capital or related to it, and more than thirty of the most powerful and innovative companies in Barcelona.

Car dealers are satisfied with this year’s Motor Show as several brands posted solid sales balances. However, some visitors were disappointed as major car manufacturers were absent, attendants were not very enthusiastic about the worldwide premiers and there was a lack of glamour. Driving simulators and luxury-car payment tours were the main alternative for those who wanted something other than the regular exhibition. The organisers are optimistic and aim to restore the splendour of past shows as the economic situation improves and Barcelona becomes a more important city for motor events.

The Saló de l’Automòbil exhibition is the main meeting point for the automobile industry in Spain and will take place at the Montjuïc trade fair from May 9th to the 19th. 22 car brands and 32 premieres are announced: two worldwide, four European and 26 at Spanish level. The showing coincides with the Spanish Formula 1 Grand Prix at the Circuit de Catalunya and the extreme sports event X Games of Barcelona, completing a motor week in the Catalan capital. Spanish Prime Minister Mariano Rajoy will kick off the Motor Show on Friday the 10th of May.

The President of the Catalan Government announced the initiative which will aim to develop an industry and knowledge cluster of the automation sector. The cluster would profit from the multinational companies based in Catalonia, the country’s industrial sector traditionally linked to cars and bikes, the export infrastructures, Barcelona’s car fair, the Formula-1 racing circuit and the innovation, design and education centres. The new cluster is fully supported by the Catalan Government, since automation is one of the main engines driving Catalonia’s economy. It aims to strengthen the sector’s competitiveness, foster cooperation between companies, facilitate the education and training of professionals, develop innovation and implement strategic agendas such as sustainable mobility and electrical vehicles.

The announcement coincides with the kick off of Catalonia’s International Tourism Fair (SITC), which takes place in Barcelona from the 19th to the 21st of April. The news was announced by Taleb Rifai, the Secretary General of the World Tourism Organization (UNWTO), and the Catalan Minister for Business and Employment, Felip Puig. The United Nations tourism congress takes place every two years. Furthermore Rifai praised the SITC’s international projection, since this year it has replicated the number of participating countries and has the United Nations’ support.

Classic and contemporary authors from Catalonia, writing in Catalan or in Spanish, are one of the main attractions of this year’s Salon du Livre in Paris, which is one of the main book fairs internationally. Running from Friday the 22nd to Monday the 25th of March in the French capital, this year the book fair has Barcelona as its guest city under the title ‘Barcelona, ville des prodiges’. The Institut Ramon Llull, the public body in charge of promoting Catalan culture abroad, is organising the presence of Catalan literature at the fair. During the first day, the visitors were mainly interested in Eduardo Mendoza, Carlos Ruiz Zafón and Josep Pla, who wrote ‘The Grey Notebook’ which has just been translated into French.

Between the 11th and 13th of March, Barcelona will host the spring meeting of Bio-Europe, the continent’s largest partnering conference of the global biotechnology industry, for the second time. 1,300 biomedical companies will participate in the event, with more than 2,000 delegates and executives. 60 out of the 100 Spanish companies attending are from Catalonia. In the last decade, Catalonia, particularly the Greater Barcelona area, has become the most important centre in Southern Europe within the biomedical field and one of the main centres internationally. Barcelona’s Deputy Mayor for Economic Affairs, Sònia Recasens, praised the importance of the event as it boosts those “added-value sectors that are strategic for the city’s economic growth”.

Seat, which is owned by Volkswagen, will assemble the new car in its Greater Barcelona plant. The new León SC has a more coupé design, with three doors, and will be on sale by May. It comes after last year’s launch of the five-door Seat León at the Paris Car Fair. James Muir, the President of Seat, stated that the brand will “explore new territories” with the new model, which has “dynamic” bodywork. According to Muir, this “guarantees the pleasure of driving” without diminishing “functionality”. The Catalan car manufacturer has also confirmed that it will stop building its Seat Exeo saloon car model as of July. In 2012, Seat posted overall losses, due to a drop in the Spanish market, and now Germany is fast becoming its main market.

The world’s main event of the mobile technology industry, which takes place in Barcelona every year, ended on Thursday. This year’s event broke all records, going beyond all expectations. This was the 8th consecutive year the event has been organised in Barcelona, and this year the GSMA Mobile World Congress moved to a new venue in Fira de Barcelona, which has a much larger capacity. “We are very happy with the record results for the 2013 MWC in our first year in Fira de Barcelona’s Gran Via venue”, stated John Hoffman, CEO of GSMA, which organises the congress. Over the four days, senior executives of the world’s main companies of this industry gathered in the Catalan capital. It had an impact of more than €320 million for the local economy.

This week the GSMA Mobile World Congress is in full swing in Barcelona. From the 25th to the 28th of February the MWC has opened its gates to more than 70,000 participants. On Tuesday, the 18th edition of Global Mobile Awards took place in the Catalan capital. The Android system and software was acclaimed for its role in the current mobile technology and in this regard the Samsung Galaxy S III won best Smartphone and Nexus 7 the best Tablet. 32 prices in six different categories were awarded to advances in mobile technology of several companies.

The GSMA Mobile World Congress, the main international trade fair and congress for cell-phone-related industries, is being held in the Catalan capital from Monday the 25th of February until Thursday the 28th. 70,000 attendees, half of which are senior executives from 200 different countries, are coming to Barcelona to develop new business opportunities and discover the sector’s novelties. With 94,000 square metres of exhibition space, 1,500 participating companies and 300 speakers, the 2013 MWC will break all previous records, and it will be the 8th consecutive year it has been organised in Barcelona. In addition, Barcelona will unveil its new Mobile World Hub by June, aiming to become the world capital of the mobile industries in its own right.

Barcelona plays host each year to the world’s largest cell phone-related technology event, the Mobile World Congress, and the Catalan city is becoming an international hub in this field, concentrating several platforms, business initiatives and cultural projects. In fact, Barcelona was declared the Mobile World Capital, in order to act as a global meeting point and platform for mobile related industry. The Mobile World Centre was unveiled on Thursday in Catalunya Square, in the heart of the city, and will become a permanent lighthouse for mobile technology. It will display human stories of how this technology can help in everyday life, explaining the latest developments and also the history of this industry.

Barcelona’s trade fair complex will end 2012 with a €116 million turnover, an improvement compared to 2011 and even more so compared to 2010. With international leading shows such as the Mobile World Congress, Alimentaria and the Smart City Expo, Fira de Barcelona competes at an international level with the world’s main trade fairs. In a press release, Fira de Barcelona reaffirms its “leadership in Spain in the area of industrial trade shows”.

The 18th Manga Fair of Barcelona is running from the 1st to the 4th of November, in the Montjuic venue of Fira de Barcelona. The fair has moved location, increasing the space from 11,000 square metres to 17,000. This year’s ‘Saló del Manga’ pays tribute to Dragon Ball, written and illustrated by Akira Toriyama. During the opening of fair, many people were dressed up as Goku, Son Gohan, Piccolo, Master Roshi, Bulma, Pilaf or Red Ribbon Army members. The fair is the annual get-together of the Catalan manga and anime fans. This year, the meeting also focused on Japanese cuisine, with cooking workshops and an exhibition showing its relationship with manga cartoons.

Barcelona will hold, at least until 2018, the status of being the world’s mobile industry capital. Every year Barcelona hosts the world’s main event in this industry, the Mobile World Congress. This event is part of a broader project: the Mobile World Capital, which plans activities and events throughout the year and works to make Barcelona the greatest business and technological centre of the mobile industry. The Spanish telecommunication giant Telefonica announced it will bring €7.8 million to develop this project. Furthermore, it will allow MWCapital to use 1,800 square metres of a building located in Barcelona’s main square – Plaça Catalunya – to show the latest technological developments.