tourist industry

The number of tourists in Barcelona hotels grew by 0.7% in 2012 compared to the previous year. In total, Barcelona hosted 7.44 million tourists in the city’s hotels. A study by the Barcelona Tourism board revealed that the significant increase in foreign tourists compensated for the 6.8% drop in Spanish visitors. The number of tourists from Russia and Eastern Europe increased by 32%, those from the United Kingdom grew by 12%, those from the United States grew by 4.7% and those from Germany increased by 4.3%. Spanish visitors continue to be the largest group of guests to Barcelona hotels, with 1.62 million people.

Economic recession hit Catalonia even harder in 2012 than in 2011, when it dropped by 0.7%. The contraction was especially severe in the last quarter of the year. In December, Catalonia’s GDP plummeted by 0.6% compared to 3 months previously. The fourth quarter’s poor figures made the Catalan economy contract by 1.3% over 2012. In 2011, it also decreased but at a slower pace, dropping by 0.7%. For the whole of Spain, the economy plummeted by 1.8% in 2012 and by 0.7% over the last quarter of the year, compared to the figures from September 2012. The main reason behind the last quarter’s drop is the decrease in consumption by families, compared to the purchases made in the third quarter, before the VAT increase.

On the 26th and 27th of January, Girona celebrates the second edition of #Girona10. This low-cost tourist event consists of offering hotel rooms and restaurant menus for €10 in and around the city. It was created last January in order to promote this northeast Catalan city and is aimed at both local and foreign tourism. The 2012 #Girona10 project was hugely successful, and the website where people could register quickly collapsed. This fact has led the organisers to think about a new hotel room distribution model, based on a lottery. Also due to last January’s success, this year the campaign offers 40% more hotel spots and 25% more menus than last year, while other institutions and activities have been added to the event providing new services.

Out of the 57.7 million foreign tourists who visited Spain last year, 25% of them went to Catalonia, which was the most visited destination. 14,447,814 foreign visitors travelled to Catalonia in 2012, a 9.9% increase compared to the 2011 figures. This figure is particularly relevant compared to the Spanish average: the total number of foreigners visiting Spain only increased by 2.7% last year. The largest market sending tourists to Catalonia continues to be France. Regarding the data for December, the number of foreign tourists visiting Catalonia only that month was 622,258 people, a 7% increase compared to data from December 2011.

The Catalan sports club has signed an agreement with the Catalan Tourism Agency to collaborate in the promotion of Catalonia as a global tourist reference point. The deal, which runs through till June 2013, means that FC Barcelona will help promote the Catalan tourist industry via its official communication channels

During the first few hours of the implementation of the tourist tax, no problems were detected. The fee ranges from 50 cents to 2.5 euros per hotel per night depending on the accommodation category and zone, with a maximum of seven nights per person. Children under 17 and tourists from social programmes are exempt from paying the fee. Clients have not complained and most of them say that they understand the need. Hotel owners have adapted their software to include the tax payment, although they complain that they have to pay for this change. This type of fee is common in countries such as the United States, France, Italy, Germany, Austria, Belgium, the Netherlands, Morocco, Egypt and Japan. The Catalan Government expects the tax to raise €50 million, to be used for the promotion of tourism.

2 million foreigners visited Catalonia in August, a 14.7% increase compared to August 2011. In total, in the first 8 months of the year, 10.4 million international visitors came to Catalonia, a 12.1% raise compared to the same period from 2011. Madrid was visited by 381,000 foreigners in August, a 29.7% decrease. In the whole of Spain, the number of international tourists reached 7.9 million in August, a 5% increase. Out of all the tourists who visited Spain in August, 25.4% went to Catalonia.

The arrival of foreign tourists with a greater purchasing power increases tourist income in Catalonia by 15% during the first four months of the year, compared to the same period last year. Traditionally Greece was the main destination for Russian citizens on holidays; however, the economic and political crisis the Hellenic country is going through has placed Catalonia on top of the list of Russian tourist priorities.

Catalonia consolidates its position as the first tourist destination within Spain, with 26% of all visits. International tourism within Catalonia increases in July by 5.1% compared to last year.