ski tourism

B-Travel is a Barcelona-based tourism show bringing together some 215 exhibitors from across the industry and more than 50 different destinations. The event, one of the most important of its kind in Europe, kicked off on Friday at Fira de Barcelona's Montjuïc venue, taking over Catalonia's International Tourism Fair after 23 years. Conceived as a new meeting point for travellers and tourism companies seeking enriched customer experiences, it aims at tailoring the tourist offering to each visitor's needs. This year, attendees can sign up to the B- Travel Internet Community upon their arrival and receive customised information on the vast array of tourism offers on display, focusing on specific types of tourism such as cultural, gastronomic, shopping, rural, and adventure sports, among others.

Ski and snow lovers across Catalonia will be able to hit the slopes this weekend for the first time this season, but not all the doors to powder will be open, due to weather conditions. The unseasonably mild winter has meant that most ski resorts will be operating at "half gas" this weekend, with some important resorts such as Baqueria Beret choosing not to open at all. Others, such as Boí Taüll have said they will open on Saturday but only at 50%, and the first ski resort to open its doors has been Vallter 2000, which was operational as from this Friday with 4 lifts and 4 runs. Other resorts expect to open some of their runs, but the final decision will depend on weather conditions in the near future. During the 2014-2015 season, Catalan ski resorts invested a total of €17 million. Baqueria Beret invested the most, over €11 million, due to its size and to commemorate its 50^th anniversary.

On Monday, the 'World Travel Market' (WTM) opened in London and Catalonia is participating with a 300 m² exhibition stand promoting a variety of its tourist destinations and highlighting its uniqueness with areas as diverse as the city of Barcelona, the Costa Brava and the Penedès wine region. The WTM is highly important in the tourism and travel industry, and represents a crucial opportunity for business networking and attractive investment. Catalonia’s participation strengthens its growing importance as a holiday destination for British tourists, who have increased by 4% and represent revenue of €1 billion in the first 10 months of 2014, the second largest after the French. Through the event, Catalan companies will mix with 5,000 other organizations from 200 countries, with an estimated 50,000 professionals from the industry participating.

The Israeli airline Arkia will offer a total of 20 flights during the summer and 20 more during the winter between Tel Aviv and the Lleida-Alguaire Airport. The new connection will start on the 27^th of June and will have a capacity of 110 passengers per flight. Israeli tourists will be better connected to Western Catalonia and the Pyrenees, which host a large range of ski resorts, adventure sports opportunities, impressive mountain landscapes and unique Romanesque art. In addition, the Israeli Ambassador recently unveiled a route following the mountain paths used by thousands of Jews who crossed the Pyrenees to escape Nazi persecution. Lleida's Pyrenean landscape consists of high peaks, lakes and mountain forests, including the National Park of Aigüestortes.

In 2013, Catalonia was the first tourist destination in Spain. It received15.6 million foreign visitors, meaning 25.7 % of the total number of international tourists in Spain (one in four). The figure represents an 8% increase over the previous year. The Balearic Islands were in second place, welcoming over 11 million tourists (18.3%), a 7.2% increase. The Catalan Minister for Business and Employment, Felip Puig, stressed that tourist spending also increased significantly, generating €14.2 billion in 2013, that is to say 14% more than the previous year. At Spanish level, the number of foreign visitors reached a new record: Spain welcomed 60.6 million tourists in 2013, making it the third favourite travel destination in the world, behind France and the United States.

This Sunday, 800 tourists from the UK landed at Lleida-Alguaire Airport (Western Catalonia) to go skiing in the Pyrenees. The high number of English passengers is mostly due to the commitment of British tour operator Neilson Thomas Cook to the Catalan airport, which will run flights from Manchester, Southampton, Birmingham, Gatwick and Bristol. Until March, 20,000 skiers are expected to land in Lleida, along with 15,000 other visitors, to make the airport’s total number of passengers reach 35,000. Many of them will then cross the border to enjoy ski resorts in Andorra. According to the Catalan Government’s Delegate in the Lleida Province, Ramon Farré, these figures still show that “this airport is far from other airports in Spain which are not so successful”.

Masella has committed itself to night skiing and has now become the resort with the highest number of illuminated ski slopes in the Pyrenees. Last Friday, it lit for the first time 13 slopes, which have a combined length of 10 km and offer 420 meters of vertical drop to skiers. The Catalan Minister for Business and Employment, Felip Puig, who officially opened the slopes, stated that “more winter tourism offers will increase the number of skiers, develop jobs and that it is very important in these times of crisis”. It is important that “private and public companies improve their facilities and thus extend the tourist winter season”, he added. According to the Director of the resort, 500 skiers have already bought the night pass for the entire season.

5 Major Catalan ski resorts launch their season this weekend, on the 23^rd and the 24^th of November: La Molina, Vall de Núria, Vallter, Masella and Baqueira Beret. Thanks to the weather of these past few days, the resorts have been able to advance their opening a week earlier than initially planned. Indeed, the snowfalls have been exceptional for this time of year, ranging between 30 and 100 centimetres. Vallter was the luckiest resort with a snow thickness varying between 90 and 100 centimetres. They will be launching their new season with a party and a new range of mountain activities for all snow sports fans. The final four Catalan resorts are expected to open within the next 10 days.

The first slopes ready for skiers and snow-boarders will be opened on December the 1st in the north-western corner of Catalonia. The rest of the resorts plan to kick off the season on the bank holiday of December the 6th. This season some new things will be on offer. Port del Comte will have the first snowpark in Catalonia to be open at night. Espot, Port Ainé and Tavascan will offer ‘gas cheques’ to fund part of the car trip up. Additionally, a single ticket will work for skiing in these 3 resorts as well as in Vallter 2000, La Molina and Vall de Núria. Baqueira Beret has invested €2.2 million in improving the venues. Overall, business owners are optimistic about the coming season.

The good quality of the snow, because of significant falls in the last number of weeks, has made ski resort managers believe that Easter might attract many skiers to the slopes, after a poor season. La Molina ski resort, in Cerdanya County, expects to host 10,000 skiers between Thursday April 5th and Monday April 9th.

The Port Ainé ski resort offers diving under a frozen lake. This pioneer activity in the Lleida Pyrenees wants to be a complement to skiing and between 300 to 400 people are expected for this first season.

British skiers are able to access the Catalan Pyrenees as of December with direct flights to Lleida Airport. The Spanish Government has authorised the arrival and departure of non-Schengen flights, coming from the likes of the United Kingdom and Russia. However, the authorisation’s delay forced a Russian tour operator to cancel the flights for this season and postpone them until next year.

The ski resort of Baqueira Beret, located in the Catalan Western Pyrenees, has invested 6 million euros to update its facilities. Baqueira Beret’s ski slopes are scheduled to open the season on November 26th. This ski resort, in the Val d’Aran County, is one of the largest in the Pyrenees.