mass tourism

PortAventura will be launching new attraction ‘Angkor: Adventure in the Lost Kingdom’ this year to coincide with the start of the 2014 season in early April. The new attraction will allow visitors to embark on a 300 meter boat trip through the Asian jungle, designed to simulate the historic Cambodian temple: Angkor Wat. The attraction is located in the China area of the park, near Shambhala, Europe´s highest rollercoaster. The new attraction is a replicate of the temple, which is said to be the largest religious structure in the world. Meanwhile, the park will host Cirque du Soleil’s ‘Kooza’ show during the summer months.

In 2013, Catalonia was the first tourist destination in Spain. It received15.6 million foreign visitors, meaning 25.7 % of the total number of international tourists in Spain (one in four). The figure represents an 8% increase over the previous year. The Balearic Islands were in second place, welcoming over 11 million tourists (18.3%), a 7.2% increase. The Catalan Minister for Business and Employment, Felip Puig, stressed that tourist spending also increased significantly, generating €14.2 billion in 2013, that is to say 14% more than the previous year. At Spanish level, the number of foreign visitors reached a new record: Spain welcomed 60.6 million tourists in 2013, making it the third favourite travel destination in the world, behind France and the United States.

In 2013, in terms of occupancy rates, the town of Lloret de Mar (Costa Brava, north-eastern Catalonia), is the second tourist destination in Catalonia, behind Barcelona, and the fifth in Spain. According to data published by the Spanish Statistics Institute (INE), Lloret de Mar registered 4,989,836 overnight stays during 2013. Foreign tourists were an overwhelming majority, accounting for 4,310,537 of these stays. Besides, between January and December, the town surpassed one million tourists, with a majority of foreign visitors, from France (203,400 people) , Germany (124,000), Russia (107,600) and the United Kingdom (84,800).

In the first eleven months of 2013, Catalonia has been the favourite destination in Spain for international visitors. Indeed, 14,838,018 foreign tourists have travelled to Catalonia during this period, meaning 25.8 % of the total number of international visitors in Spain. This represents an increase of 7.4% over the same period in 2012. In November, Catalonia has welcomed 836,654 foreign tourists and has only been surpassed by the Canary Islands (1,073,759). Stays in hotels have also registered an upward trend: they have increased by 8.6% at Spanish level this month and by 4.1% in Catalonia. The majority of these foreign tourists come from France, the UK, and Germany while the number of visitors from Russia and Belgium has also increased significantly.

International tourism keeps growing in Catalonia. The money that each international visitor spends in Catalonia increased by 4.9% in the first 9 months of 2013 and reached €905 per person on average. Furthermore, between January and September, foreigners visiting Catalonia spent 11.9% more than they did in the same period of 2012. According to data released by the Spanish Ministry of Industry, Energy and Tourism, Catalonia has been the main destination in Spain measured by total spending volume during the first 9 months of the year. It is followed by the Balearic Islands, which registered revenue of €9.59 billion (7.5% more than 2012 figures). Valencia (also called Valencian Country) was the fifth Autonomous Community, with €4.24 billion.

The Italian investment group has announced it will build and manage 3,000 of the 6,000 hotel rooms of the ‘BCN World’ mega resort, the competitor to Madrid’s Eurovegas that is being developed by Veremonte in Salou (Costa Daurada). The $6 billion entertainment resort will be located next to the beach and the PortAventura theme park, which is owned by Investindustrial. After a year of talks, the Italian company has finally decided to join the mega resort project, which will have casinos, hotels, convention centres, luxury shops, restaurants, golf courses and a beach club. The CEO of ‘BCN World’, Xavier Adserà, confirmed that the resort will begin building in the first half of 2014, employing 17,000 people. The hotel group Melià, shopping-mall company Value Retail and casino group Melco Crown Entertainment will build the first phase.

Catalonia has consolidated its position as Spain’s top destination for international tourists, strengthening its leadership during the summer months but also throughout the year. 11.04 million foreigners visited Catalonia between January and August, 26.1% of all the 42.3 million international tourists who visited Spain in that period. The Balearic Islands (19.7%) and the Canary Islands (15.9%) follow Catalonia’s lead. Furthermore, all the historical records at Spanish and Catalan level were broken last August: 8.3 million tourists visited Spain during that month, and 27% of them chose Catalonia as their destination. This represents more than 2.25 million foreigners visiting Catalonia in a single month, a 12.3% increase on data from August 2012. 

On Thursday, the Catalan Government published the new legal project for the area where ‘BCN World’ will be built, in order to modify the existing town-planning project and other rules. In addition, it will also modify the current taxes on gambling, dropping them from a maximum rate of 55% to 10%. The modification of such taxes was one of the changes the Catalan Government had promised international investors in order to develop the mega resort, which will see the construction of 6 casinos and hotels the size of those in Las Vegas. In addition, the resort will have golf courses, a beach club, a marina, a smart residential city area, shopping centres, theatres, conference centres and other attractions. Two weeks ago, the first three international investors participating in the project were announced. Plans are to start construction of the first casino in September.

The Catalan Government announced last September the ‘BCN World’ project, a mega-resort that will be built on the Costa Daurada, near Tarragona and Salou. According to the forecasts, the construction will cost €4.7 billion and the opening is scheduled for 2016. The complex will consist of six casinos and theme parks, 12,000 hotel rooms, golf courts and a smart city, among other aspects. The initiative was presented just a few hours before it was confirmed that Sheldon Adelson’s ‘Eurovegas’ would go to Madrid, although the Catalan Government denied that ‘BCN World’ is the alternative project. While experts validate the economic viability of the project, they do question the suitability of this leisure model in Europe. Just weeks before construction begins, there are still a lot of questions without being answered.

In addition, 24 marinas in Catalonia have also been awarded a blue flag this year. In 2012, 87 beaches and 24 marinas were awarded. The blue flags recognise the cleanness, safety, environmental management and services provided at the beach. Spain has obtained a total of 648 blue flags: 551 recognising beaches and 97 for marinas. It means 11 more flags for beaches and 1 less for marinas than last year. Catalonia is the 3rd Autonomous Community with the highest number of blue flags in Spain recognising the quality of the beaches. The Costa Brava has 28 blue flags, the Costa Daurada and the Ebro Delta have 38 and the beaches near Barcelona or even in the city have 24 flags.

Investindustrial, PortAventura’s only shareholder since last November, will invest €75 million in enlarging the park’s facilities within the next five years. The amusement park, located in the Costa Daurada in Southern Catalonia, near Salou and Tarragona, has already been enlarged over the last few years adding the water park Caribe Aquatic next to the beach and several adjacent hotel resorts. Furthermore, the Italian group will change the park’s brand to: ‘PortAventura: European Destination Resort’. Investindustrial aim to reach 5 million visitors per year, half of which will come from abroad. As a start, the Italian group is investing €10 million in new projects for this new season, which will kick off on the 22nd of March.

Out of the 57.7 million foreign tourists who visited Spain last year, 25% of them went to Catalonia, which was the most visited destination. 14,447,814 foreign visitors travelled to Catalonia in 2012, a 9.9% increase compared to the 2011 figures. This figure is particularly relevant compared to the Spanish average: the total number of foreigners visiting Spain only increased by 2.7% last year. The largest market sending tourists to Catalonia continues to be France. Regarding the data for December, the number of foreign tourists visiting Catalonia only that month was 622,258 people, a 7% increase compared to data from December 2011.

‘Barcelona World’, located next to Salou’s beaches and PortaAventura, will have 6 new theme parks, as well as 12,000 hotel rooms, casinos, convention centres, golf courses and other amusement facilities. 10 million people are expected to visit the mega-resort funded by Veremonte each year, which will create 40,000 jobs. ‘Barcelona World’, located next to Tarragona in the Costa Daurada, will be Europe’s largest amusement resort and among the world’s largest, targeting family and business tourism. Construction may be complete by late 2016. The project has been announced after the expiration of the offer made to Las Vegas Sands to build its casinos next to Barcelona. This American company has not announced if it will finally build ‘Eurovegas’ in Madrid yet, but the Barcelona option seems to be ruled out.

The increase of tourism from Russia contrasts with last minute bookings and the drop of the average spending. Hotels on the Central Catalan coast had a 95% occupation rate in August, the same as those on the Costa Daurada. Hotels on the Costa Brava had a 90% occupation rate. The increase of foreign tourism compensated for the drop of local visitors. Camping sites and rural cottages had a bad season, since they are more dependant on local tourism.

The arrival of foreign tourists with a greater purchasing power increases tourist income in Catalonia by 15% during the first four months of the year, compared to the same period last year. Traditionally Greece was the main destination for Russian citizens on holidays; however, the economic and political crisis the Hellenic country is going through has placed Catalonia on top of the list of Russian tourist priorities.