hotels

Barcelona Hotel Terrace Week begins this Friday, inviting Barcelona residents to the signature opening weeks of summer. In this week-long event, a record-breaking 66 roof terraces will open their doors for free, offering a total of 234 activities from the 3^rd until the 12^th of June. Some of the variety of activities that each hotel has to offer include culture, entertainment, music, family fun and leisure. A newcomer to this list of activities is gastronomy, celebrating Barcelona’s place as European Region of Gastronomy 2016. Specifically, some of the things one can see while visiting the myriad of terraces are wine and cheese tastings, magic shows, mojitos and tapas tastings, Cuban dancing, various concerts of almost every type of music imaginable, and even the classic synchronised swimming display. 

The Catalan Government collected €43.5 million in tourism tax revenue in 2015, an increase of nearly 5.5% from 2014. Quarterly analysis shows a growth in revenue from hotels, cruises, and tourist homes used by those visiting Catalonia. Additionally, the Catalan Government said that 2015’s numbers show widespread growth in touristic revenues across almost all areas of Catalonia, with Terres de l’Ebre leading with an 11.6% growth from 2014. Catalan Ministry for Business and Knowledge Jordi Baiget said the increase in revenue is “parallel to the increase in tourists” who visit Catalonia — especially those who visit during the last quarter of the year, which in 2015 proved to be the most successful. 

Hotels around Barcelona are starting to fill as the city prepares to host the 11^th edition of the Mobile World Congress (MWC) from the 22^nd to the 25^th of February at the Gran Via venue of the Fira de Barcelona. With between 95,000 to 100,000 visitors expected to attend, the highest number ever for the MWC, Barcelona’s Hotel Association expects to reach full occupancy on the peak days. Although the average rate for a room has gone down from €278 to €237 per night this year, some hotel rooms in central areas like Passeig de Gracia report rooms going for as much as €800 to €1,100 per night. Although the event blocked 26,300 rooms for the event with the city’s hotel association, the high demand for rooms in Barcelona has pushed some participants to look outside the city for rooms in Sitges, Castelldefels and even as far as Girona. 

The Catalan capital attracts the interest of some of the most prestigious hotel chains in the world, and has more 5 star establishments than London or Paris. Up to 13% of tourist accommodation in Barcelona is provided by luxury or 5 star establishments, a percentage that is 10% in the British capital and 7.5% in the French one. The new mayor of Barcelona, Ada Colau, introduced in July a one-year moratorium on new tourist accommodation to regulate the influx of visitors to the city that has affected eight of the eleven new luxury projects in Barcelona. However, neither the number of beds on offer nor the ban have reduced interest from international businesspeople, whom continue to see the Catalan capital as a “very attractive” place to invest, according to experts.

The City Council of the Catalan capital has announced it will remit 80% of the fine on tourist apartments with no licence located in Barcelona's Ciutat Vella district if the owners put the property up for social housing rent for a minimum of 3 years. Once this period is over, the owner will be able to extend the social rent or pay the remaining 20% of the fine. The City Council explained that the initiative is "a pilot test" in order "to start changing the city's tourist model", as tourists are too concentrated in some areas. This has created some friction with locals, mostly due to some visitors' wild street parties and to the rise in rent prices, as many properties have been transformed into tourist rentals, quite often without a licence. In this vein, the City Council will ask digital platforms such as Airbnb for the identification data of all their rentals in Barcelona. These platforms will be fined for each illegal flat on offer or if they refuse to issue the requested list.

The Catalan Government has presented a decree, pending approval "in the coming months," that will regulate up to eight types of tourist accommodations, including new types that until now were not contemplated by the law, like motorhome areas, casual Bed & Breakfasts and informal rentals. The decree is an effort to quell the rapid expansion of tourist accommodations in newer platforms – like the Internet service Airbnb – and bring already-existing establishments under control.  The Catalan Minister for Business and Employment, Felip Puig, said all establishments must be registered. For Bed&Breakfasts and Airbnb rentals (or similar platforms) its users must pay a tourist tax of 0.65€ in Barcelona and 0.45€ in the rest of Catalonia. In addition, the City Councils will determine which areas can be used for placement of accommodations.

The Catalan tourism sector expects a good season this summer in regard to occupancy of tourist accommodations, as reported to ACN by unions and employers in the country. Catalonia has attracted more tourists than any other region in Spain since the start of 2015, according to the Survey of Tourist Movements at Borders (Frontur), released by the Ministry of Industry, Energy and Tourism. Barcelona, with apartment occupancy around 85% and coastal regions of Girona – which is on the cusp of being full during August – are the areas that will attract the highest demand for tourist accommodations. The interior of Lleida expects occupancy to exceed 65%, while the Pyrenean part will be full the whole week of 15 August. As for Central Catalonia, occupation can swing between 60% and 80%, and in Tarragona it will depend on last-minute reservations.

Veremonte has walked out on the BCN World project, the largest holiday resort in Europe based in the Costa Daurada, near Tarragona, as first announced by the Catalan Business Minister, Felip Puig, on Thursday and later confirmed by the company itself. However, Puig has assured that this will not impede the project's continuation as companies such as Melco, Hard Rock, Grup Peralada and Value Retail remain committed to it. Veremonte did not provide any further details about its decision. The investment company was initially leading the initiative and had reached an agreement with La Caixa bank to buy 500 hectares of land in 2012. However, it missed the final deadline last December to do so and the Catalan Government had to jump in to guarantee the project's continuation, reaching an agreement with La Caixa for the land. However, Veremonte was still linked to the initiative through the casino licences' tender, which it bidding for in partnership with Hard Rock and Melco.

Every party with representation in the 41-seat Barcelona City Council, except for one small party holding 3 seats, were present at the signing of the official proposal that will be sent to the Mobile World Congress' organisers in order to continue hosting the event until 2023. The MWC is the world's main event of the mobile phone-related industries and since 2006 has taken place each year in Barcelona. The current contract expires in 2018 and there are other cities that want to host the event besides the Catalan capital. The 2015 edition attracted 93,000 visitors in Barcelona, 9% more than in 2014. Most of those who attended were executives from international companies staying for 4 or 5 days in town. It was estimated that the 2015 edition had a €436 million impact on the local economy and generated more than 12,600 temporary jobs. Furthermore, Barcelona has been named the Mobile World Capital, a long-term project to make the Catalan city a hub for this industry, hosting standardisation organisations, multinationals and international research centres focused on related technologies.

Veremonte has added additional uncertainty to the future of the BCN World project, the largest holiday resort in Europe based in the Costa Daurada, near Tarragona. After a $6 billion investment, it will include – among other facilities – 6 mega-casino hotels, amusement parks and shopping malls. Veremonte – which was initially leading the project – announced that it could leave, depending on how the Catalan Government will develop the final Urban Plan and how it will set the conditions for the second phase of the casino licences' tender. In 2012, Veremonte had already reached an agreement with La Caixa bank to buy 500 hectares of the land. However, the company missed the first deadline and did not meet the second one (last December) to do so, arguing that the final Urban Plan had not yet been approved. The Catalan Government then jumped in and reached an agreement with La Caixa for the rights to buy the land and guarantee the project's continuation. Veremonte still continues to be linked to the project through the casino licence tender, for which it is running with Hard Rock and Melco.

Sebastian Vettel, Ferrari Formula One Team Driver, together with the President of the Catalan Government, Artur Mas, have set on Thursday the symbolic first stone of the company’s first theme park in Europe, which will be an expansion of PortAventura, the main amusement resort in Catalonia, located on the Costa Daurada and near Tarragona. Ferrari Land is expected to be ready by the end of 2016, after an initial investment of €100 million. It is likely to become PortAventura’s main attraction and is expected to make the Catalan holiday and amusement resort reach 5 million visitors per year. Once Ferrari Land is operational, it will employ about 150 people, in addition to PortAventura’s staff. The project also includes a 5-star hotel themed around the Ferrari brand, but this will be built during a second stage.

B-Travel is a Barcelona-based tourism show bringing together some 215 exhibitors from across the industry and more than 50 different destinations. The event, one of the most important of its kind in Europe, kicked off on Friday at Fira de Barcelona's Montjuïc venue, taking over Catalonia's International Tourism Fair after 23 years. Conceived as a new meeting point for travellers and tourism companies seeking enriched customer experiences, it aims at tailoring the tourist offering to each visitor's needs. This year, attendees can sign up to the B- Travel Internet Community upon their arrival and receive customised information on the vast array of tourism offers on display, focusing on specific types of tourism such as cultural, gastronomic, shopping, rural, and adventure sports, among others.

The Catalan Government earned €41 million last year thanks to the tourist tax, which represents a 6.56% increase over the figures from 2013. Since this tax was created in November 2012 with the aim of increasing revenue for reducing public deficit and having greater resources for tourism promotion, €82.3 million has been collected. Catalonia has been increasing its number of foreign visitors over the last two years, posting record figures of 15.6 million in 2013 and 16.7 million in 2014. Tourists pay the tax, which ranges from €0.50 to €2.50 per night per person, in relation to the type of accommodation, and the location. The tax includes several exceptions, such as for children, and it is not paid on stays of over 7 nights.

PortAventura announced it will start the construction of the amusement area devoted to Ferrari in May, with the objective of finishing work around a year-and-half later. FerrariLand will be part of PortAventura and will also be the first theme park of the Italian car brand in Europe, adding to the park it has in Abu Dhabi. It will be built in Salou, located in Catalonia’s Costa Daurada, near Tarragona and Reus. The new area will come after a €100 million investment. In addition, in the coming  months it should be confirmed whether the $6 billion BCN World resort, with Las Vegas-style hotels and casinos, but also with theatres and conference centres, is to be developed in the area. PortAventura also announced it is about to unveil its first 5-star hotel, coinciding with the theme park’s 20^th anniversary.

In 2014 in Catalonia, not only has there been a rise in the number of overnight hotel stays but also a substantial growth in the number of visitors. Hotel figures show 50,018,636 overnight stays last year, a 1.5% increase over 2013. Catalan hotels received a total of 16,754,342 visitors, an increase of 3.4% over last year. The Catalan tourism infrastructure played host to 62% foreign residents (10.3 million) and 38% (6.3 million) of residents from Spain. December is increasingly becoming an important month as the number of overnight stays climbed to around 2 million (1,983,259), which represents 6.1% more than the same month in 2013 and the highest rate ever recorded for this period of the year. Catalonia remains above the average rate for Spain, as its occupation rate is 56.2%, whereas that of Spain overall is 54.8%.