FC Barcelona extends the sponsorship agreement with Audi until 2014
Audi and Barça have agreed to the extension of the sponsorship agreement until 2014. Audi will be allowed to use FC Barcelona’s image and the German brand will be Barça’s official car. Audi has been one of Barça’s official sponsors since the 2006-07 season.
Barcelona (FCB).- Audi and FC Barcelona signed the agreement renewal for sponsorship that will unite the two organisations until 2014. With this new agreement Audi becomes Premium Partner and the relationship between the two organisations becomes tighter, as the German brand is also now the Barça\u2019s official car, anywhere in the world. With this agreement, FC Barcelona continues to consolidate its sponsorship program with one of the world\u2019s leading brands of the car industry.
The new sponsorship deal allows Audi to expand their rights of association and the use of the Barça image for promotion at national and international level, marketing rights, use of Barça\u2019s installations, involving of players in advertising material, and various other hospitality services. In addition, Audi will continue to be linked with FC Barcelona on the pre-season tours that the first team undertakes during the summer months. Besides the financial benefit that the sports club will accrue, the German car brand will continue to provide cars for Barça first team players.
Audi, a brand with recognised worldwide
Audi became an official FC Barcelona sponsor in the 2006/07 season. Since then, the German brand joined FC Barcelona in a strategic alliance that has continued to position the two organisations at the forefront of their fields of activity: the automotive world and the football world.
Audi is a premium car company based in the German city of Ingolstadt. The range of models, well known for its logo of four rings, aim to respond to the company\u2019s slogan "at the forefront of technology". Tradition, technology, sportsmanship, and design are the brand\u2019s identity features. At present Audi is present in more than one hundred markets worldwide, and by 2015 there are plans to increase its product offerings up to 42 models. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Since June 2011, Audi\u2019s last launch, the Audi Q3 is also manufactured in Barcelona Metropolitan Area, in Martorell. In 2010, Audi, which has 60,000 employees around the world, produced around 1,092,400 cars and in the first half of 2011 has already sold 652,970.