Old tanneries became fashion stores in Igualada, Central Catalonia
In Igualada, some 50 km west of Barcelona (in Central Catalonia), the neighbourhood called Rec is characterised by its old tanneries and textile factories which were forgotten after years of great activity. Now, the organisers of ‘Rec Stores’ have transformed these spaces into fashion shops. For three days, brands such as Sita Murt, Custo Barcelona and Desigual have sold their latest fashion clothes and accessories. One of the organisers, Jordi Ribaudí, explained that the objective of ‘Rec Stores’ is to “unveil the neighbourhood, giving life to it and structuring it as a part of the city”.
Igualada (ACN).- \u2018Rec Experimental Stores\u2019 is one of the most famous events in Igualada, located some 50 km west of Barcelona (in Central Catalonia). \u2018Rec Stores\u2019 transforms during 3 days the old tanneries and textile factories of Igualada\u2019s Rec neighbourhood into temporary fashion stores. In its seventh edition, which run from Thursday 15th to Saturday 17th November, 40 brands participated. Some of these were the usual ones such as Sita Murt, Custo Barcelona and Desigual. However, this event hosted five new trademarks. According to the organiser of \u2018Rec Experimental Stores\u2019, Jordi Ribaudí, the festival aims to \u201Cunveil the neighbourhood, giving life to it and structuring it as a part of the city\u201D. The \u2018Rex Experimental Stores\u2019 event began last Thursday and lasted until Saturday, where 40 trademarks have sold their fashion clothes in different buildings in the Rec neighbourhood.
The project \u2018Rec Experimental Stores\u2019 run its seventh consecutive edition. In this last weekend\u2019s exposition, where visitors have found discounts up to 70%, the established brands, such as Desigual, Levi\u2019s, Sita Murt, TCN and Custo Barcelona, have been joined by five new ones. These five new trademarks are Superdry, Nice Things, Tsunami, Diadora and Anaïd Kupuri. Children\u2019s brands are also present at this event, which has displayed a total of 40 brands.
One of the organisers, Jordi Ribaudí, explained that the event started with the objective to \u201Cchange the status quo of Rec\u2019s neighbourhood which was about to be destroyed\u201D. \u201CWe looked for people and brands to get involved, together, to bring people to this neighbourhood\u201D, Ribaudí has said. The main objective of the project was to save the Rec neighbourhood and Ribaudí has explained that \u201Cnowadays, there are some spaces that are being rented to establish new businesses\u201D.
From a brand\u2019s point of view, Txell Miras and Josep Abril agreed that \u2018Rec Store\u2019 \u201Cadds value because brands can have direct contact with people\u201D. Moreover, Miras explained that they are interested in \u201Cthe project\u2019s philosophy because usually designers cannot be in contact with the public and here you can learn exactly what they need\u201D.