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Fashion showcase 'The Brandery' kicks off in Barcelona

215 international brands will be presenting their designs, including world famous trademarks like Custo, Munich, Sita Murt and Armand Basi.

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28 June 2010 11:27 PM

by

Laura Matalonga

Barcelona (CNA) .- From Monday the 28th through Wednesday the 30th of June, the Barcelona Trade Fair in Montjuïc will be hosting the 3rd edition of the urban and contemporary fashion show \u2018The Brandery\u2019, which substitutes the previous Barcelona fashion showcase \u2018Bread & Butter\u2019, hosted now in Berlin. No less than 215 brands, including well-known Catalan trademarks such as Custo Barcelona, Munich, Sita Murt, and Armand Basi, will be showcasing their goods to the 17,000 professionals expected to attend the event. According to the director of \u2018The Brandery\u2019, Pere Camprubí, the show is already a \u201Creference in Southern Europe\u201D because of its \u201Cdifferent and interesting\u201D offer.


The economic crisis has not proved to be a drawback for \u2018The Brandery\u2019. In fact, many exhibitors think it is a \u201Cwonderful launch pad\u201D to make themselves known. Albert Pecanins considers that the show allows for greater \u201Cproximity with the customer\u201D, a very important factor in the current economic crisis. Pecanins added that while international fairs are fine to \u201Cget some ideas\u201D, \u2018The Brandery\u2019 is a suitable exhibition to get some business done.

'The Brandery' includes an important range of offers. One of the most original companies has been the Catalan firm Virtualtwo because of its virtual fitting room. This technology, already installed in many shopping centres, allows customers to try clothes on in a virtual way by using any device that connects to the Internet, where in customers can try on any product of any brand at home.

'The Brandery' has also scheduled several recreational and cultural activities associated with the fashion world. Among the most remarkable ones, there is the Misi Misi exposition, where artists, creators and designers specialized in fashion, design, photography and tattoo, have personalized more than 30 \u201Cmaneki-neko\u201D (lucky cats). In this edition, \u2018The Brandery\u2019 will also be carrying out activities in some representative places within the city. The exhibition of Vogue posters, that is now on exhibition in the Rambla de Catalunya, is one of the most important of these events

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  • The Fair of Barcelona hosts The Brandery

  • The stand of Custo Barcelona in The Brandery

  • The stand of the Catalan firm Munich

  • The Fair of Barcelona hosts The Brandery
  • The stand of Custo Barcelona in The Brandery
  • The stand of the Catalan firm Munich