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Custo presents his new collection in Berlin

The Catalan fashion designer has participated in ?Berlin Fashion Week?. Custo Dalmau has showcased his 2011 Spring-Summer collection of his brand Custo Barcelona. He states that having used the city?s name has helped him considerably.

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09 July 2010 11:40 PM

by

Neus Pérez / CNA

Berlin (CNA).- Custo Dalmau, the man behind Custo Barcelona, presented yesterday evening his new Spring-Summer collection for 2011 in the \u2018Berlin Fashion Week\u2019. The fashion week coincides with the Barcelona urban fashion fair \u2018Bread&Butter\u2019. Custo has been recognised throughout the world thanks to his colourful t-shirts. He has told CNA that having used Barcelona\u2019s name in the brand has helped in its international projection.


Custo Dalmau states that his brand, Custo Barcelona, has benefited from the city\u2019s great international projection. When Custo and his brother started to work in the fashion world in the early 80s, Barcelona was not so popular as it is at this moment. \u201CI think that Barcelona was put on the map thanks to the Olympic Games of 1992. Before this event, people had doubts as to whether Barcelona was in Europe or in Antarctica\u201D, the fashion designer said jokingly. Custo Dalmau states that his brand, Custo Barcelona, has benefited from the city\u2019s great international projection. When Custo and his brother started to work in the fashion world in the early 80s, Barcelona was not so popular as it is at this moment. \u201CI think that Barcelona was put on the map thanks to the Olympic Games of 1992. Before this event, people had doubts as to whether Barcelona was in Europe or in Antarctica\u201D, the fashion designer said jokingly.

The shining and colourful t-shirts designed by Custo have seen success all over the world. Famous artists wearing his designs have been some of his best models. Even though the t-shirts are the most well-known creations, the Catalan firm has different lines that have contributed greatly to its growth. \u201CThe t-shirts are always there\u201D, Custo underlined, conscious of its greatest asset. The secret to always being hip is \u201Cto work very hard\u201D, spending \u201Ca lot of hours experimenting and testing in the lab\u201D, the designer stressed. Custo started in the fashion world after being inspired by designs from California.

The most urban Custo

Custo Barcelona has profited the Berlin showcase by presenting its new line of jeans. Although the company has several lines to show at \u2018Berlin Fashion Week\u2019 and \u2018Bread&Butter\u2019, the firm wants to foster the Custo Line, the collection that better suits Berlin style. \u201CHere we present the most iconic part, the one for teenagers\u201D, clarified Custo. \u201CMy new collection for Spring-Summer 2011 is inspired by the way people dress in summer music festivals\u201D.

Loyal to his style of strong and mixed colours, Custo has come to Berlin with a collection adapted to the taste of a city that is the world\u2019s capital of urban fashion.

Custo Barcelona has more than 70 shops in Europe, the US, Latin-America, Asia and the Middle East, apart from the shops that also sell Custo clothing. During these years, the brand has evolved, although without loosing its essence of colours and shapes that are characteristic of Custo.

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