A fast-track for Catalan companies to over a hundred countries
Thirty years on, the Catalan government has opened 40 offices abroad and managed 20k internationalization projects
The Catalan government opened its first offices abroad to help companies launch international ventures and attract foreign investment back in 1988. Thirty years on, the network has widened to include 40 delegations, covering more than 100 markets worldwide.
Called Catalonia Trade & Investment, the public agency responsible for the offices has managed 20,000 different projects since the first delegations were opened in Tokyo, New York, Hong Kong, San Francisco and Milan.
"We do a personalized type of consulting that very few people in the world do, and that, I think, is what makes us different"
Conxita Muñoz · Director of Catalonia Trade & Investment offices in Miami
"We do a personalized type of consulting that very few people in the world do, and that, I think, is what makes us different," says Conxita Muñoz, the director of the offices in Miami.
One of the most popular services consists of helping companies to open commercialization channels—that is, finding distributors, partners or customers in other countries.
"Other people give you a list of contacts and tell you ‘call them, and see if they are interested in your products,’" says Muñoz. “We don’t give anybody a list, we work the list, we call them, we present ourselves as the Government of Catalonia promoting a product or a company, and we do the research until we have an interest, and then we put them together."
Exports: a 200% increase since 1995
According to the institution’s estimates, each euro invested in offices abroad served to generate 32 euros in exports.
Since 1995, Catalan exports have grown by 200%, while the average of international exports have increased by 170%, approximately.